Why we shifted into a copywriting agency

Welcome to the new rendition of Black Diamond Copy Co. In 2022, we’re doing business a little differently. That’s right, we’re shifting into a copywriting agency, and we couldn’t be more thrilled.

But making the shift to a full-blown copywriting agency is anything but easy. What was supposed to be a January 2022 launch was quickly moved to a March 2022 launch. We thought the shift from a Copywriter with a team to a full-blown Copywriting agency would be much easier than it was. But you live and learn, right?

So, why did we shift into an agency, you ask?

Since 2019, Becca has written tons of copy for tons of clients. The one thing she kept noticing was clients frequently asking for service provider recommendations to implement the copy she just wrote, either in their sales funnel, onto their website platform, in their email marketing platform, etc.

Her recommendations and referrals were actually for service providers already on Team Becca. But because she was only offering copywriting services, the client would have to conduct another interview, sign another contract, and manage the integration piece themselves.

So, we decided to cut out the extra steps. 

We knew business owners could use more support to improve performance through deeper dives in their data and new ways to improve their business (like funnels and launches) –and by using this data, we were better able to understand how copy can create expansive growth beyond just open rate sand and cash sales for our clients. 

And we really wanted to be able to serve our clients beyond just sending them a Google doc. We wanted to help them with the implementation pieces to provide a more effortless customer experience, so they didn’t need to find someone else to implement it for them. We also wanted to provide a high-level, high-touch white-glove experience for our clients from copy to launch and everything in between. 

What this copywriting agency will look like

Instead of you, the client, having to manage multiple contractors to complete one project with deadlines that keep shifting and a lack of communication across the board — we’ve become your one-stop-shop.

We’re the team that can write, design, build, and implement your project from start to finish. We’re not only focused on writing your copy but implementing it for you and seeing your project all the way through. This way, Becca can work directly with her clients and her team to integrate everything flawlessly for our clients.

We recognized a gap in the industry and knew we wanted to fill it. And we are.

You can, of course, still hire us for copywriting and just copywriting, but you can also hire us to write your welcome sequence AND design your freebie, set up your email hosting platform, and build out your funnels. You can hire us for tech integration, email funnel setups, sales page + funnel design, graphic design, blog posts, Pinterest, and so much more.

And yes! We’ll still offer Becca’s signature VIP days if you don’t need the integration pieces. We’ve also added a team retainer for projects and ongoing support for the business owner who wants a team of experts but doesn’t want to do all the hiring and managing.

We make sure every client finds exactly what they need when they invest in Black Diamond Copy Co.

How we shifted into a copywriting agency

Shifting into a full-service copywriting agency has been no joke. The “how” is a much more complicated story and will likely be an upcoming blog post –so stay tuned!

But, right now, we can tell you that we’ve been hiring, delegating, building out our systems, processes, automations, and streamlining. We’ve been creating out new packages, writing new website copy, revamping all funnels, updating our freebies, redoing the website, closed the shop to recreate/add new products, hiring new team members, and so much more—all while focusing on creating an even better client experience.

We’re excited to continue this evolution by providing you with everything you need in one location: Black Diamond Copy Co.⠀

Don’t Get Us Wrong; Growth Is Uncomfortable

We knew that the switch was needed to better serve our current and future clients, but it’s NOT EASY to get everything set up. We had to rebuild systems, switch over to click up, create new emails, redo the site, create new packages, and hire more team members! 

And we realized quickly that getting REALLY comfortable with being uncomfortable was a necessity. Growth brings with it a crap ton of uncertainty! 

Luckily, we have an expert team running the show. After that initial leap of faith and uncertainty, things have ended up better than we could have ever imagined. 

But facing the growing pains first was necessary to grow.  So if you are ready to grow, go for it! Get a little uncomfortable. It is so worth it in the end!

Have you checked out our new services? You can learn more about working with us right here! Don’t hesitate to reach out with any questions about the process, implementation, etc.! We are here and happy to help!