What is a quiz funnel, and do I need one?

Quizzes have become wildly popular lately–and for a good reason—they’re interactive.They’re fun for the quiz-taker, and when done correctly, they’re high-converting for business owners like you.

We all know everyone loves to learn more about themselves, test their knowledge, or give opinions. Quizzes can provide the perfect outlet for all of the above. So why not include a quiz or two in your sales funnel? 

But first, what is a quiz funnel?

A quiz funnel is similar to a traditional sales funnel, but instead of just asking for an email in exchange for free resources, you’re asking a series of targeted questions to understand more about your audience’s situation. In exchange, they get a descriptive and detailed result that gives value and reflects the answers they chose on the quiz.

So, why choose quiz funnels?

Quizzes can help you grow your email list (and fast), generate low-cost leads, and convert those leads into paying clients. What’s more to want?

Quizzes also allow you to learn more about your audience, which is gold in the online business space. Through a series of questions, you can learn more about their situation and connect them with the best service that matches their needs. 

This, in turn, makes them feel like you’ve specifically designed these resources for them–and when you have this kind of information and have done the market research through quiz questions–you probably did.

The more you learn about your audience, the better you can serve them as a business owner.

We want to talk about the benefits of a quiz funnel and why you should consider adding one to your website because, honestly, there are SO many pros for creating a quiz and building it into your sales funnel. Here are a few BIG reasons why quiz funnels should be the next thing to tackle on your to-do list.

1. Grow Your Email List

First and foremost, quiz funnels are great at growing your email list. Using quizzes as an opt-in has been shown to increase email lists anywhere from 10-80%, which is huge! 

In general, quizzes are “more fun” than a traditional PDF that ends up in the freebie graveyard in your inbox, and they’ve become highly in-demand as a request for our team. 

Because quizzes are “more fun” and customized to your audience, they tend to have higher engagement rates and opt-in rates than PDF freebie opt-ins, especially when solving a problem for someone. 

This also gives your audience a personalized experience post-quiz because they’re in a funnel that feels like it was created just for them at their stage in business—really showing you understand them and their needs.

2. Generate Low Cost Leads

Quiz funnels can cut your cost per lead by 30-90%, according to Bucket.io. If people enjoyed your quiz, they’ll want to share it with others. Meaning you don’t have to do all the heavy lifting (or cost-inducing) work to get your quiz out into the wild. So Instead of paying a high cost per lead when driving traffic on Facebook or Instagram, quiz funnels can do more of the workload for you.  

3. High Conversation Rates

Now, it’s essential to realize that this isn’t a “What’s your spirit animal?” type of quiz. Your quiz should be designed specifically to create a demand for what you’re selling. This means you need to ask the right questions and give a valued result directly related to your offer.

When you ask the right questions, you can customize your copy (headline, pain points, benefits, etc.) and your offer based on the answers you receive. That’s why asking the right questions can double or triple your sales conversion rate (bucket.io).  

4. Provide Valuable Data

Going directly off the point above, quizzes provide incredibly valuable data from the quiz questions your audience has answered. Data always wins. When you have more information about the people that have just subscribed to your list via your quiz, you can use this knowledge to segment your audience so you can tag your subscribers correctly based on their stage in business (this is HUGE, especially if you have a tiered offer suite).

Is a quiz funnel right for you?

Now that you know the benefits of quiz funnels, how do you know if they’re right for you? Honestly, quizzes are a great opt-in to have for any business, and if you can build a strong quiz funnel (or hire an agency like ours to build it for you), I recommend setting it up. 

How to build your quiz funnel

You can easily create a quiz funnel that serves your audience where they’re at no matter what industry you’re in. They’re easy, and they’re useful –as long as you are including these five things:

1. A Hook (the big idea behind your quiz)

2. An Offer (the temporary solution to their problem, the real solution happens later in the funnel)

3. Relevant Questions (they need to diagnose your audience’s situation and create a demand for your offer)

4. The Process (build out your quiz funnel with the final offer in mind. Know your offer first and build the rest after)

5. Technology (use a platform that’s designed to convert clicks into customers like Tryinteract)

We also have a quiz funnel all about why your website isn’t converting, and you can check it out right here and see everything we’ve talked about in action.

Or maybe a quiz funnel has already been on your mind for 2022. We can help you with the whole funnel or just part of it (like writing your results + helping you come up with the questions/answers).

Quizzes are all custom quotes based on what you need specifically for your business, so contact us here to get started and let’s plan your next funnel!