It’s ‘good,’ but it’s not that good. It doesn’t sound like you, and it’s not making anyone perk up and take notice.
Is your copy hitting like room temperature coffee?
Give me 4 hours, and I’ll transform it.
For $997, I’ll take your home, about, and one services page (not a sales page!) and turn it into something that feels 100% you. We’ll ditch the boring, inject your personality, sharpen your messaging, and make sure your audience actually cares to keep reading.
- You used AI or cranked out your copy, but now it feels flat and lacks personality.
- You know your copy is “good,” but you want it to grab attention and draw in your people.
- You want your audience to feel something when they land on your page—not just scroll past
Your words need to make people feel—this refinement option makes sure they do.
This is perfect if:
Instead of spending more time rebuilding, we’re taking what’s good and making it great. We’ll add personality, tighten up your message, and make sure your copy connects with your audience in a way that makes them feel seen and ready to take action.
This isn’t a rewrite from scratch—I’m taking what you’ve already built and making it better.
We’re working with your words, sharpening them, and infusing your voice, so your audience connects instantly.
But, if you’re after a full overhaul, check out my Same Day Copy experience
Here’s how this package works:
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After the call, I’ll jump straight into writing (or the next day, depending on our call time because I’m a ‘first thing in the morning’ writer). With everything we discussed fresh in mind, I’ll get to work transforming your copy, sharpening every word to match the energy and clarity your brand deserves. Your audience will feel the difference.
I refine!
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The first step is on you, friend! Your copy can either be on your website for me to work with or from a workbook I will provide. (Love ya, but a messy Google doc is not for me.)
Remember, we’re not starting from scratch here. I need to see your copy with a clear structure — think of it like a house I’m renovating, not building from the ground up. Once we’re good to go, I’ll send the contract + invoice (no questionnaire!) for you. Then, we’ll pick our date for the strategy call to lock it in.
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You write your copy.
Show me your copy, and we lock it in.
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I’m gonna ask you a lot of questions to get to know your voice, message, offers, and audience so we can figure out what’s missing from your current copy.
60-minute strategy call.
Copy workbook if you need to rewrite your copy or organize a jumbled Google Doc.
Edits to your home, about, and one services page (not a sales page).
One 60-minute strategy call to dive into your copy, voice, message, and target audience.
A complete revamp of your selected pages—I’ll inject personality, sharpen your messaging, and ensure your audience is drawn in.
A Loom walkthrough of the layout and any additional ideas I had.
What’s Included:
Have more than one services page or want other pages reviewed? You can add additional pages for $250 per page.
Optional Add-Ons:
If it’s not doing that, we gotta change it.
Your website should make people stop and say, "wow, this sounds just like them."
I took the existing structure and transformed the tone, adding warmth, authenticity, and a conversational style that reflected Sydney’s personality.
What we did:
Copy Refinement
Case Study:
Sydney initially used AI to help craft her website copy, but the result didn’t feel like her. She felt it was “cookie-cutter” and too professional, lacking the candid, conversational tone she wanted. During a rebrand, she reached out for a copy refinement to inject her unique voice and make the copy more engaging, while keeping the foundation she had already built.
She said, "I started feeling stuck with my copy - it felt too cookie-cutter and not original. I knew if I wanted more clients to take me seriously, I needed my copy to reflect my work and me!" After we finished, she said: "My new copy just feels so natural and me. It brought a sense of warmth and professionalism to my website that was MUCH NEEDED. I think viewers of new copy and website will feel that connection too."
Why She Chose the Refinement Service:
Sydney from September Social Media
Sydney’s original copy was solid but felt formal and distant, using “we” and “us,” even though she ran a one-woman business. She wanted a more personal tone with “me” and “I,” making her website feel conversational, casual, and warm to help her audience connect instantly.
The Challenge:
After finalizing the copy, I provided a Loom video to walk her through the changes and discuss any additional ideas for layout.
Loom Walkthrough
Sydney provided her existing copy from her Home, About, and Services page.
Initial Review
We dove into Sydney’s brand voice, message, and audience to understand how we could bring more of her personality into the copy.
60-Minute Strategy Call
Let’s talk about edits…
You can add them for $250 per round.
This service is designed to take copy that’s already ‘good’ and revamp it. That means you like what you have, but you know it could be stronger. I’ll polish it, sharpen it, add more of ‘you’ to it, and anything else we discuss on our call.
When I’m done with the refinement process, I’ll send you a Loom video walking you through the document. From there, it’s in your hands to make any final changes to take it over the finish line. Then you can send to your designer or make the changes yourself. All that to say, edits aren’t included in the $997 starting price.
But if you want them, you can add them!
If you need any further edits after the revamp, no problem!
FAQS:
No problem! This package covers your Home, About, and Services pages, but if you need additional pages revamped, you can add them for $250 each. We’ll still keep it fast, efficient, and impactful.
What if I need more pages?
If your current copy just isn’t cutting it at all, I’ve got you covered. Check out my Same Day Copy experience where we can dive deeper into a full-scale rewrite.
What if I want a full rewrite?
Sales pages are a whole different beast. They require more time, research, and deep-dive strategy, which is why they’re not part of this fast 4-hour transformation. If you need help with sales pages, check out my Same Day Copy experience.
Why aren’t sales pages included?
You’ll need to have your copy live on your website or neatly organized in a workbook (no jumbled Google Docs with random fonts, please!). This helps me get straight to refining rather than sorting through unfinished ideas. If you need a workbook template, I’ve got you covered.
What type of copy do I need to send you?
This package doesn’t include rounds of edits because we’re refining what you already have. But if you do need adjustments after the revamp, no worries! You can add them for $250 per round.
