What’s An Opt-In Page? [+ High-Converting Copy Examples]

Are you ready to learn more about opt-in pages? Here at Black Diamond, we don’t think opt-in pages get talked about enough. As the first major piece of your email marketing funnel, your opt-in page is super important. 

Hopefully, by now, we all should know that email marketing is the Queen of sales. Emails are so key for companies, that 64% of small businesses use email marketing to reach their customers. But here’s the thing: you must use email marketing effectively to see results. Opt-in pages are a big part of this success.

If your potential client doesn’t opt-in to your email list, you won’t get subscribers. And if you don’t have subscribers on your list, you probably won’t get many sales when you announce your next launch to your list. More subscribers = more sales. Opt-in pages help you get those subscribers!

What is an opt-in page?

An opt-in page is a type of landing page that entices your reader to “opt-in” to something– usually your email list. An opt-in page often includes short, simple, and straightforward copy that tells your visitors exactly what they are getting and allows them to sign up directly for a newsletter, freebie, or whatever else you might be providing them.

By offering a free value-packed freebie within your niche or expertise, you’re persuading your visitor to exchange their name and email address for your offer (using persuasive and high-converting copy). Instead of giving you money, they are giving you their email information (which, let’s face it, can be just as good!).

If you’ve persuaded your visitor successfully, they will “opt in” to receive your free resource. You’ll often hear this free resource called a lead magnet or freebie. But the basis behind it is that you’re giving them an “option” to provide their information – and thus receive your free offer.

Why do you need an opt-in page?

An opt-in page is there to build your authority and trust and establish your expertise. You are providing your opt-in page visitors a value-packed resource filled with information that will catapult their business forward. And you’re sharing that wisdom for FREE! 

When you deliver a resource that is so valuable yet only ask for an email address, your subscriber can easily imagine the value you will provide them when they invest money in you. Do you see where we’re going with this?

Once your new subscriber has gone through your freebie, they TRUST you will deliver on your future offers –free or paid. They expect your services or products or masterminds to be filled with wisdom that shows off your expertise (because they’ve experienced similar from your freebie)–thus building your AUTHORITY.

Here’s the kicker. Having an opt-in page doesn’t automatically mean you’ll get opt-ins. You still need to optimize your copy in a way that gently removes any resistance your potential subscriber might have when deciding to opt in.

You need an opt-in page that will help you grow your email list and your business on autopilot –and that starts with your copy.

How to write high-converting opt-in copy

It’s not enough to have an opt-in page. Your copy needs to be compelling and connective if you want to convert your readers into subscribers. The quality of your opt-in copy determines your opt-in rate. Here are a couple of things to consider when writing your opt-in copy.

• Write a catchy headline. We tell you how to do this in this blog post here.

• Give benefits = Opt-in copy doesn’t have to be long, but you need to tell them what they’ll get from your freebie. Will they learn something new? Are you providing tutorials? Is there a video included? Recipes? Guides? Tell them what’s inside!

Remember, opt-in pages aren’t long! They’re simple, short, and get straight to the point. 

Examples of High-Converting Opt-In Page Copy

We love this opt-in pop-up from Amy Porterfield’s New Masterclass. Catchy headline? Check. Benefits given in next paragraph? Check.

A client of ours, The Social Bungalow, has a simple opt-in section with impactful copy right on the home page. The headline and benefits are obvious and intriguing. **Note: The opt-in copy is not written by BDCC.

Our own site has an opt-in page for our quiz! You’ll notice a catchy headline and a short paragraph highlighting the benefits of taking our quiz!

Your opt-in page doesn’t always have to be a web page. It can actually be a pop-up on your website (like Amy’s) or a sub-section of one of your main pages (like Social Bungalow’s). But it serves the same purpose: giving clear information on the freebie your visitor receives once they exchange their email information for it (aka opt-in).

If you’re curious about the difference between an opt-in page and a landing page, we have a blog post on that topic!  Already have an opt-in page? Awesome! Check that you aren’t making these common four mistakes on your opt-in page!

If you want help with your email marketing funnel – we can help! From opt-in pages to cart closing sequences, we know how to make your email funnel work for your business. Contact us today to get started!