What’s A Sales Page? [Copy Examples + Tips]

We’ve been doing a lot of explanatory page posts over here on the BDCC Blog, mainly because they seem to be our most popular questions from clients and inquiries alike. 

What is a landing page?

What Is an opt-in page?

What is a sales page?

What’s the difference between a landing page, opt-in, page, and sales page?

With all the marketing and copywriting jargon out there, we aren’t surprised by these questions –which is why we’ve started answering (at least 3 of the 4) questions in their own separate posts. 

But in this post, we want to focus on what a sales page + copy examples and tips to make yours a conversion machine!

What is a sales page?

A sales page is a standalone webpage that promotes a specific program or product that your audience can buy. The key here is that a sales page is where people buy a particular offer. 

A sales page is there to connect with your potential client, address any questions they might have surrounding your offer, and remove any doubts or objections that come up around your offer. When done effectively, you are using your sales copy to guide them towards making a purchase. 

Why and when do you need a sales page?

Sales pages are usually necessary when you are trying to sell high-ticket items. They are used for low-ticket items too. But if you expect your audience to invest thousands of dollars into your offer, you need to give them a thorough breakdown of what they are getting and should expect in exchange for their monetary investment.

Courses, masterminds, coaching programs, and digital products are perfect offers for a dedicated sales page. We provide a few examples of different offers that could benefit from a sales pager further below.

How long does your sales page need to be?

First, remember that your sales page is meant to persuade your reader to purchase a product, service, course, program, or any other type of paid offer. It provides your audience with all the information they need to take action –hence why sales pages tend to be on the longer side. 

You want your reader to have every piece of information they need to make an educated decision when investing in your offer. This is why longer sales pages are high converting. You’ll see longer sales pages more often –because they work.

Quick tips for writing a high-converting sales page

Here are a few of our favorite copywriting tips to help you start writing your sales page copy (if writing is your thing). 

Write an attention-grabbing headline

If you’ve read some of the other BDCC blog posts, you’ve probably seen us mention this tip 1000x. That’s because it’s so important! Your headline is everything, always. No matter what web page we’re talking about.

Grab their attention! No matter what headline formula you use, you want to HOOK them here. Keeping their interest is essential. We expand on how to write a great headline in this blog post.

Highlight their pain points

Call out your ideal client’s frustrations and challenges. The goal here is to agitate them slightly (obviously, without being mean). If you can highlight real problems they’re having, you can sell anything.

Look into the future

What we mean by this is, look into the future and paint your reader a picture (using words) of what their life could look like AFTER they work with you in this capacity. Hook them here with the transformation they will experience once they implement your offer.

Use language that resonates with your reader

Your sales page should be directed at one ideal client avatar or audience persona. You should never talk to the masses. Instead, focus on one person and write your copy with them top of mind.

Encourage them to take immediate action

Your entire sales page is dedicated to promoting immediate action. Typically with a sales page, you want your reader to sign up right then and there. You’re trying to convince someone to sign up before enrolment closes using timers and expiring bonuses (or a similar urgency element).

Why? Because once they click off your sales page (without purchasing), there is a high chance they’ll never hop back on it. So you want to grab them while they’re there, primed and ready!

**There is SOO much more that goes into writing a high-converting sales page. If you want more of our best tips and advice, check out our Sales Page Plug & Play Template! We also have a FREE training on how to write high-converting sales page copy!

Examples of High-Converting Sales Page Copy

Since the beginning of BDCC, we’ve written hundreds of sales pages for our clients. So we’ve got plenty of high-converting sales page copy examples to share! Seriously.

From a high-level coaching program and a course for wedding photographers to an influencer boot camp and a clean eating program, we can whip a high-conversion sales page up in no time! 

• See more sales page examples from clients here.

How do we know the sales pages we write are high-converting? Here are some stats from real-life clients to support our claim.

• Grace met her initial goal of 30 members and 45 members in a month and a half after launching her new paid membership program.

• Within 24 hours of her new sales page going live, Caroline tripled her profit compared to what she took in her last launch. 

• Adeela had 10 registrations on open cart day and finished the active launch phase with 22 signups with 0 sales calls.

Now that you know what a sales page is, check out our post on the difference between a sales page and a service page right here. You’d be surprised how different (and similar) they are! 

Sales pages are our jam. If you want more help writing your sales page, check out our Sales Page Plug & Play Template or our FREE training on how to write a high-converting sales page. Or, if you’re ready to outsource your sales page copy –we’d LOVE to help you! Contact us to get started!