What To Do After A Subscriber Signs Up For Your Freebie

Here at Black Diamond Copy Co., we’re all about freebies. Why? Because freebies are key to growing a successful business. We know, that’s a bold statement, but hear us out.

If you don’t know already, freebies are something that brands and businesses give away free of charge, usually in exchange for an email address. The ideal result of providing your audience with a freebie is to increase sales, build hype, or increase your brand recognition. 

A freebie is super powerful for your business because it gets people on your email list. And email lists are Queen (or King) for brands looking to change the lives of their customers with their offers. But creating a freebie and opt-in page for it isn’t the end all be all. 

There is a lot more work to be done long after your new subscriber has opted in and received your freebie.

Okay, they received your freebie, now what?

You might have a list of people interested in what you have to say, but when it comes to knowing what to send them after receiving your freebie, you might be staring at a blank screen and flashing mouse for a little too long.

You now have an email list full of people who have opted into your freebie –but you can’t just leave them hanging. Nurturing your audience is an essential part of building an engaged list. And an engaged email list is goals – and potential sales if you have the right strategy in place. 

How to create the right email strategy

We’ve just mentioned strategy, mainly because it’s super important, especially when it comes to your email list and the information you’re emailing them. Because you don’t want just to press send without some kind of strategy behind it.

The first emails you send are also your audience’s first impressions with you and your brand. These initial emails are also the best way to build engagement with your new subscribers and connect with them through your messaging style and voice.  

Here are a few things you can do to create a strategy that makes your freebies worthwhile.

Create a welcome email sequence

To set a great first impression, you need to create a welcome email sequence! We actually have a super in-depth post about crafting a memorable welcome email sequence, so we won’t really get into those nitty-gritty details. 

Instead, we want to emphasize the fact that you’ve already created a freebie that was enticing enough for your audience to opt-in to, and now you need to keep the momentum going. 

Once a new customer signs up on your list, we always recommend at least 3 to 5 emails to nurture your new lead. Within those emails, you need to add some interesting content, offer value, and build connections, so your subscribers look forward to and actually want to open future emails from you.

If you’re still not sure why you need an email welcome sequence or just need a little refresh on why you need one, check out this post where we go more in depth on all things email sequences.

What we mean by offering value

In your welcome sequence’s sequential emails, you always want to add value by writing about things people actually care about. Ditch the fluff and solve problems with your emails. This creates trust and credibility with your list.

Do you have tools you use that help you reach your business goals? What resource has helped you achieve a specific outcome in your business? Do you have a helpful blog post that relates to the freebie you’ve just delivered to them?

Tell your list! Heck, give them an unexpected free resource that’s only reserved for your email list! This is a great way to thank them for their support and impress your list, so they keep coming back for more.

Tip: when we talk about providing value, we aren’t talking about selling something. Sure, selling in relation to your freebie can work, but the best way to go about a sale is to focus more on value-based content we mentioned above! So be sure to share links to your site, latest post, or even podcast to create a life cycle with your emails. You don’t just want them to read your emails and run because you prioritize sales over value and connection!

What we mean by adding interesting content & building connection

As business owners, we all have that story. You know, the one where we started with an idea, or we had a problem that needed solving and built our business and success from there. Well, we want you to tell that story!

HOWEVER, tell that story in a way that relates to your subscribers. Every entrepreneur’s path looks different from the next, but we do all have overlapping elements that we can relate to. Find those overlaps and talk about them. 

That’s how you build a connection –by talking about interesting things that are relatable to your audience so they can see themselves in your story. And trust us, your story is interesting and unique!

Just remember, if you’re going to talk about yourself, do it in a way that solves your subscriber’s problems. Bonus points for tying your freebie into your story, like why you made it or how it helped you in your journey.

One of the easiest ways to wrap your head around this is to think of your freebie opt-in (and the contact information your subscriber has exchanged for it) as a handshake. Once you’ve “shaken their hand,” you now need to make engaging conversation that builds on that know, like, and trust factor. This is truly how sales happen, and businesses grow. 

Have questions? Want us to write your emails? Contact us today to get started! We’d love to help you connect with your audience with a strong email strategy!