How To Prepare for A Successful Launch

Ready to launch something amazing? If you want to have an epic business launch, there are a few things that you need to check off your list before you start shouting from the rooftops about your offer (although, arguably, that could work, too). 

Launch mode is no joke, so it’s important to make sure you have all your ducks in a row to make launching as easy (and fun!) as possible for your team and yourself. Trust us, you won’t regret being launch ready because whether you’re rebranding, creating a new offer, expanding, or something else, launching (or relaunching) requires a lot of prework. 

But with the right preparation, your launch can be as successful as you imagined. To help you out, here are a few of our favorite tips for how to prepare for a successful launch in the few weeks before you go LIVE.

Focus on your audience 

Much like your brand, a launch revolves around your audience and the future customers or clients it will produce. Do they know the value behind whatever your launch is offering them?

They might need what you’re providing, but if your audience doesn’t understand why they needed or what value they’ll receive from it, they probably won’t buy. 

You need to prepare them for your new offer or service or rebrand! This means nurturing your audience by creating content that explains why your offer is important and why they need it. When you use messaging that touches on pain points they are experiencing right now, and how your offer can alleviate them, you’re priming them to act when you finally launch.

Give away freebies

Don’t forget to give away some freebies! Freebies are a great way to get your audience interested in your launch, whether you give them to your email list, post on social, have a new freebie pop up on your website, or any other way to deliver it, they can reignite interest in your brand and in your launch.

Freebies are always appreciated, and they are a great way to increase those email sign-ups! If you have the bandwidth, we recommend creating a few new freebies that directly relate to your launch. Think free downloadable, master classes, webinars, giveaways, and more!

Create a landing page

You know those freebies we just mentioned? A great way to host these freebies is with their own landing page that you direct potential customers towards and hype up your launch. 

There are other ways to use your landing page if you don’t want to offer a freebie there. You can have an email list sign up so they can be the first to know when your launch is live. You can feature new and exclusive information related to your launch. You could have a countdown timer or host a giveaway. The options are endless. 

The main idea is to share any information that might be helpful for your audience to learn more – and get excited about the launch! 

Show up

Don’t expect a successful launch if you haven’t shown your face or created content for your audience in a while. The *crickets* to *fireworks* approach doesn’t work. You’ve got to shop up! 

Jump on stories, share valuable content, hop on a live- be consistent with showing up so your audience is excited to see you and so they follow along as you post more launch-related content.

But when you do show up leading up to your launch, add value-packed content that educates and engages your audience. Don’t just sell. 

Talk about your launch

When you show up, start talking about your launch! But don’t just talk about your launch. Provide useful, tangible, and valuable information, so your audience knows that your future launch will be worth the investment and the hype around it.

If you need some guidance, ask yourself, what problems do you solve? Then, create content around that problem and show how your product can solve it. Don’t forget to use both social media and your email list to talk about your upcoming launch!

Tease your launch

Teasing your launch is like talking about your launch, but with a twist! Everybody loves a good behind-the-scenes look or sneak peeks, so invite your audience inside your launch or business. This is a great way to connect with your people and create more engagement leading up to your launch.

Set a launch date

If you want to nail your launch, you should start weeks ahead, preparing content and creating a buzz. The amount of time leading up to your launch is ultimately up to you and your team, but an average of 60 days or more in the future is a good rule of thumb.

You also want to avoid launching on holidays and weekends. Experts suggest launching mid-week as this gives you the earlier part of the week to remind your audience (with content) about your new launch and enough time in the latter part of the week to keep the excitement going.

You could even try aligning your launch date with an event, conference, or promotion to increase awareness around it. 

While way more goes into launch, this is a great way to get started. Black Diamond Copy Co. is here to help you out if you need launch support! Contact us today to get started!