8 sales page facts that impact your copy

If you plan on selling a product, digital offer, or service -especially if they are high-ticket- then chances are you’re going to need a sales funnel at some point. A sales funnel involves many pieces, including ads, opt-ins, landing pages, sales pages, and email campaigns just to start. 

Using these key sales elements, you directly impact your target audience’s purchasing decision by taking them through a sales funnel that builds upon your know, like, and trust factor and into the investment stage. 

Your sales page is a huge part of this funnel, and we’ve found some fascinating statistics that prove just how powerful your sales page copy can be. 

Why great design sells

You have 6 seconds to catch your reader’s attention and 2.5 seconds for their eyes to focus on a particular section of your page. You not only want your headline to be catchy and grab attention, but you also want your sales page design to pop and catch their eye –fast! 

Fonts, spacing, formatting, colors, and image quality all matter here. Captivating your visitors enough to stay and read through your offer begins and ends with design. We know, we’re a copywriting agency that’s said this, but hear us out. 

You need to make your sales page visually appealing, and that starts with a great design –because it doesn’t matter what your headline says if you choose an unreadable font. BUT, if your font is readable, then your headline copy, once again, becomes one of the most important elements of your sales page.

The importance of headlines

Just like the design of your sales page, the headline you write needs to be compelling. 

• 80% of visitors will not read past your headline.  That’s why we recommend you put as much effort into the headline of your sales page as you do the rest of the copy.

If you need help, check out this blog post we wrote about how to write a catchy headline. 

Why CTAs matter

CTAs (Call To Actions) are key to converting your readers into customers. If your reader doesn’t click your CTA, they literally aren’t buying your product, and all the copy on your page is rendered pointless. 

Luckily, there are copy strategies you can apply to make sure your sales page CTA copy is working for you and not against you. 

• Increase your click-through rate up to 90% by using first-person phrases like “I’m Ready” or “Sign Me Up” (ContentVerve). Making your CTAs more personal can appeal to your reader by tapping into their thoughts using phrases they might be thinking in the moment.

• Make your CTA obvious! A study by VWO showed that reducing clutter around a particular brand’s CTA increased their conversion rate by 232%! After reading your copy, your reader should know exactly where to click through to purchase your offer. 

• Another brand saw a 34% increase in their signups after adding anxiety-reducing content and explaining key benefits next to their CTA. (Copyblogger) When you highlight what your reader will get when they buy and implement your offer, you’re driving home the biggest selling points of your offer. Doing this entices your reader to invest in you so they can reap those rewards you have just highlighted to them.

Always include social proof

One of the essential elements of a sales page is social proof or testimonials. 

• 60% of consumers won’t buy a product that doesn’t have at least 4-star reviews (Optin Monster). That’s over half of your page’s visitors! 

People want to know if you’ve helped others overcome challenges or achieved their goals before they trust you to help them with theirs.

Increasing your offer value increases sales

• According to MindValley Insights, the average conversion rate for an upsell is 20%. 

Once your audience clicks that “But Now” button, you have the opportunity to provide your soon-to-be customer with a One Time Offer, also known as an upsell. Upsells can significantly increase your order value as they’re often more expensive due to providing a more complete offer. 

An example would be selling a home page template to your reader, and at check out, you upsell them with a complete website template that includes the home page, about page, work with me page, contact page, etc., at a discounted price.

The main idea behind an upsell is making your customer feel like they’ve walked away with a great deal. Upsells can include offering free gifts or bonuses in conjunction with how much more a customer spends with you. It can also include a higher price point for instant access. 

Sales pages are necessary to a successful sales funnel and can drastically impact your sales. Understanding the statistics behind specific sales page strategies is key to writing a sales page that converts readers into paying customers. 

If you need help writing your sales page, contact us to chat about your project, we’d love to help you!