5 best copywriting courses you need to consider for the new year

We feel like the end of the year is a great time to round up the 5 best copywriting courses you need to consider so you can set your business (and yourself) up for success in the new year. 

Whether you’re an aspiring copywriter or a creative business owner who wants to write your own copy (or just can’t afford to outsource this task just yet), courses are a great way to learn new skills and strategies that you can apply immediately. 

As a copywriting agency, we’ve been around the block or two when it comes to copywriting courses and we’ve seen how they can immediately uplevel a business…and we’ve also seen how they can miss the mark. To make sure you invest in the right courses from the start, here are the 5 best copywriting courses you need to consider for the new year. Did we mention they are all available online?

We should also note that we’re not an affiliate for any of the copywriting courses included below. These are courses that have either caught our eye or literally have taught us skills that we use in Black Diamond Copy Co., so we know they’ll teach you, too.

How a copywriting course can help you

Maybe you’re wondering if a copywriting course is worth the investment. The idea behind a course is to help its students walk away with a skill set that will jumpstart their careers. Our viewpoint on this is that you can’t unlearn a skillset. 

If you aren’t sure if the course will teach you what you need to know, many online courses have refund policies if you decide it’s not the right fit for you. We also suggest investing in courses that offer lifetime access, as this allows you to continually re-take it or watch new modules as and when they get added.

Let’s get into my 5 favorite copywriting courses.

COPY POSSE LAUNCH PAD WITH ALEX CATTONI

We absolutely LOVE Alex Cattoni. She’s real, she’s funny, and she makes writing copy seem easy –even if you’ve never written in your life. Her course, the Copy Posse Launch Pad, is a goldmine for learning all “the copywriting essentials you need to build a killer portfolio and approach new clients with unstoppable confidence.”

This course is currently closed, BUT doors open January 2022, so definitely get on the waitlist ASAP, so you have first access to the Copy Posse. This course taught me so much and accelerated my writing skills (and my business). Just remember, it only opens once a year, so if you miss this opening, you might have to wait until 2023 to learn from Alex.

THE COPY CURE BY LAURA BELGRAY & MARIE FORLEO

The Copy Cure is a self-paced course that’s fun, witty, and very easily digestible if copywriting is a relatively new subject for you. It’s great if you haven’t written your copy yet, but it’s even better if you want to improve the copy you already have. They give great resources and tools that you will be using for the rest of your copywriting career. 

No matter what creative industry you’re in, this course will help you write better copy. Period.

Accessing this course is tricky since they only release it once a year, so we recommend getting a spot on their waitlist!

AWAI’S ACCELERATED PROGRAM FOR SIX-FIGURE COPYWRITING COURSE

AWAI is a well-known writing institute that provides training and mentorship for aspiring writers. AWAI’s Accelerated Program for Six-Figure Copywriting Course is essentially a handbook of direct response copywriting techniques that can be used for websites and social media alike. 

You can also go through the material at your own pace. This course also gives you access to tutors and requires two written assignments that receive direct feedback and critiques from experts, which is a great opportunity to improve your writing.

EMAIL STARS WITH TARZAN KAY

If you want to dive into the rabbit hole of email copywriting, Tarzan Kay’s Email Stars course is your best bet. We loved going through this course when email copywriting was still a new skill set for me. Tarzan is spunky and fun –and she knows the ins and outs of using emails to market and grows your business. We’ve seen crazy results in BDCC and our clients just by using techniques We’ve learned from Email Stars.

Like The Copy Cure, you need to hop on the waitlist for Email Stars and jump on it when the cart opens.

SELL LIKE HELL WITH CARMINE MASTROPIERRO

If you want to “learn the secret processes and theory of writing extremely effective sales copy,” Sell Like Hell is a great course. He includes techniques and procedures he’s learned as a full-time copywriter so his students can generate leads, land clients, and start their writing career on a solid foundation.

OTHER GREAT COPYWRITING RESOURCES

We’ve only mentioned five courses on this list, but honestly, we could go on. If you still want to learn from the best of the best, here are a few great places to start. 

• Copyhackers

• Copyblogger

• KopywritingKourse

• Conversion Copywriting 101

Final thoughts on the best copywriting courses

Education is a necessity if you want to provide your clients with the best experience possible –and that starts with the copy on your website, your emails, your social media channels, and anywhere else you show up online. Courses are a great way to learn copy knowledge and strategies to make your brand stand out and your business flourish.

If you’re ready to learn about formulas and how to write compelling copy that converts readers into clients, check one of these courses out. Or, if you’re ready to skip the courses and go straight to working with a copywriter who can do it all for you, check out our services!