Why VIP Days are in for service-based businesses

Since 2020 – before Black Diamond Copy Co. became the brand you see today – Becca has offered clients VIP days with raving success. Back then, VIPs weren’t as common or popular as they are now. But we’re so glad to see that other brands are jumping on the VIP bandwagon because they are powerful for building your building and scaling businesses! 

If you have never experienced a VIP day before or want to know why it is a go-to service for our clients, keep reading! We’re going to tell you what VIP days are, who should consider VIP days, what types of VIP days you can offer, and why we here at BDCC love offering VIP days for our clients.

What VIP days are

VIP days offer your client the transformation they seek, just in a shorter, tighter timeline –and (usually) a 4-figure or more price tag attached. Instead of working with you over an 8+ week container, they get their final deliverable within the timeframe you’ve established with your VIP days –between 24-48 hours turnaround time. 

Usually, both sides set aside a specific day on the calendar to be “on-call” so that any feedback or reviews are completed within the workday, which directly contributes to the fast turnaround time.

Not everything happens within this 24-48 period. For example, here at BDCC, we send out the pre-work beforehand for the client to complete and ask for any supporting docs to be submitted before the VIP commences, so we have time to look through everything and prepare for the actual VIP day. On the actual day is when the writing magic happens.

Who should consider a VIP day service

Monthly containers don’t work for every business. Whether you need bigger breaks between projects, work better under a tight deadline/turnaround, or are just exhausted after constantly being in “launch mode” with your clients, VIP days are a great alternative to having a consistent income and getting back more of your time! 

Maybe you offer VIP days to meet your clients’ needs. They might be busy moms or high-level CEOs who don’t have time to monitor a project over several months but can make themselves available for one day to be involved in the intense VIP day process so they can have the results by EOD.

There are several reasons why a VIP day service can work for you and your clients, just be sure to choose this service only if it benefits both parties! 

Types of VIP services you could offer

Most service-based industries can implement VIP days into their offer suite! 

Whether you’re a web designer, copywriter, OBM, email marketer, Ads manager, etc. – VIP days are accessible to most service-based businesses. Why? Because service providers make their income on getting things done. And really, the biggest differentiator between a VIP day and a regular container is the turnaround time! If you can finish a project in a day, you can offer VIP days to your audience. 

You need to decide what type of VIP services you could offer and how to make them work for your business model. 

For example, here at BDCC, our VIP “day” is actually multiple days in total. We write the copy on the VIP day selected, send it off, and edits start as soon as the next day. We also (personally) don’t put a cap on edits because we care more about getting it right than getting it done. 

Depending on how much your client wants to participate, you might want to offer a slightly different experience for VIP days.

• Do they want to be completely hands-off and only review the final copy?

• Do they want to co-collaborate or co-work with you on the day? This might involve an ongoing call so you can go back and forth on the project as you move through it together. 

• Do they want to hop on a call before, during, and after VIP day? 

When creating your offer, consider what your client wants out of the VIP experience. 

Why we love offering VIP days at BDCC

We’ve worked with many clients who have some last-minute genius ideas they want to bring to life, so they need copy fast. That’s exactly why our VIP day packages are so popular. 

Our VIP days are valuable and will help you get BIG results in just 48 hours. Here are a few reasons why our clients L-O-V-E our VIP days (and why we do, too!). 

VIP days are FAST

We give you high-converting and compelling copy in just 48 hours! Most clients who go for VIP days usually lack time, which is why this offer is perfect for them! It can also help you “cut the line” if we’re booking out a few weeks in advance and a VIP day is available sooner. 

VIP days are the perfect way to nail your copy in a pinch

We’ve got you, whether you need a sales page, email funnel, or landing page done – like yesterday. A fast turnaround on launch copy can relieve soo much pressure and stress that comes with a launch (trust us, we know the feeling).

VIP days still provide high-quality copy and strategy

Remember, we said the only difference between VIP days and regular containers is the turnaround time. So you can rest assured that your copy is high-quality, so you can launch fast and with confidence.

VIP days are built for conversions! 

Our clients have made five figures from their VIP day launches! If you want to read more about client results, check out our Portfolio page! 

VIP days are for the clients who want quick wins, fast turnarounds, high-touch service, and are willing to commit full days to the process. As long as you give your clients a transformation by the end of the “day”, you can create a VIP that works best for your business.

Love the idea of VIP days? Contact us for a VIP day spot if you need something fast (that will actually convert). We only take one per week, so make sure you get on the books soon!