Why You Should Hire a Copywriter Before a Launch

As a business owner/CEO, you’re probably wearing many hats, juggling all the balls, and fueling up on several iced oat milk lattes daily. #CEOlife, right? You might think you can do it all –and maybe you can– but should you? 

Copywriters are in high demand, especially launch copywriters who can make launching a new offer a little bit less exhausting – because we all know launching a new offer is no walk in the park. 

If you’ve ever gone through a launch before, you know the writing part alone is a lot of work. To have a successful launch, you need sales page copy, landing page copy, and email funnel copy –and that’s not even everything! We talk about how to prepare for a successful launch in this blog post if you’re curious to learn more!

Launches can also just be a new and improved website. And website copy that reflects your new branding is just as important as your new design! Learn why website copy is important for your business here! Maybe you want an email sequence on top to get your people ready for yoru launch!

No matter what new launch you’re about to unveil, you’ll probably need a copywriter. Pretty much every business does. And we get that hiring a copywriter is a process, so we wrote A Complete Guide To Hiring A Great Copywriter to help you out. 

But why should you hire a copywriter? More specifically, why should you hire a copywriter before a big launch? Because let’s be honest, no one wants to actually write launch copy unless they’re a copywriter who specializes in writing launch copy. 

So why not let the professionals handle your launch copy? Still need convincing? No worries, keep reading to learn the benefits of hiring a copywriter for your launch, some important traits to look for, why it’s worth the cost of hiring a launch copywriter, and when you should hire them. 

The Main Benefits of Hiring a Copywriter

1. Get your time back

Hiring a copywriter for your next launch means you don’t have to write your copy! And when you don’t have to write your launch copy, you literally get hours back of your life. How amazing does that sound? 

Time is money, and as CEO or biz owner, we know you’ve got plenty of other tasks to tick off your launch party to-do list. And if you don’t –please take this time for a little personal R&R. You deserve it. Let the professional copywriter take care of the sales page copy or landing page copy.

2. Get strategic copy that gives results 

Businesses hire copywriters for a reason – well, actually, plenty of reasons. But getting results is a KEY component to spending the big bucks on a great copywriter! Copywriters are trained and specialize in capturing their client’s voices and presenting their offers so that people can’t wait to buy!

Basically, copywriters are conversion machines because they can whip up copy that 1) persuades readers to take action, 2) generates sales, and 3) increases your revenue. Need we say more?

3. Get a fresh perspective 

Sometimes, we’re just too close to our services or products, which means we can devalue ourselves and our offers because it’s too personal. Or we might use jargon we’re so familiar with that we don’t realize newbies to the industry will have no clue what we’re talking about.

Copywriters can come in with a high-level, third-party view and point out what’s working and what isn’t –something we often overlook when we’re too close to something. They’ll be objective and adjust your copy so it’s easy to understand and enticing for your readers to take action!

Even copywriters hire other copywriters to write for them because sometimes we’re just a little too close to our business and our offer.

4. They know how to speak to your audience

One of the biggest advantages of hiring a copywriter is their ability to research. They dig deep into your brand or offer to understand what you’re selling, why you’re selling it, who you’re selling to, and why those people need what you have to offer.

Copywriters need to understand all of this information to write copy that speaks directly to the reader, pokes the right pain points, and persuades them to take a specific action. The psychology of selling to people is a serious skill that requires a lot of research – so make sure research is a big part of your copywriter’s process!

Why It’s Worth Hiring a Copywriter For Your Business

Copywriters who specialize in launch copy have a unique skill set that differentiates them from other copywriters and produces tangible results for their clients. Launch copy directly affects sales, so you will know if a copywriter has done their job right a few weeks after you press the “launch” button.

Not to mention, when you hire a professional copywriter, you get professionalism. A copywriter has spent years perfecting their craft for a reason: to become great at what they do. They know what content needs to be included in launch copy and how to get information across to the right people in the right way, so they take the right action.

You can certainly try DIYing it with varying results, but why settle on average when you can get exceptional? And why use your precious time and energy writing your launch copy when you can hire out? 

Important Traits to Look For When Hiring a Copywriter

1. Friendly with a good attitude

Nobody wants to work with someone who is negative or inflexible in their ways. But those people are out there! And while they can still get great results for you, the actual experience of working with them isn’t that nice. So why bother?

 

2. A great portfolio

This isn’t exactly a trait, but it’s certainly important when hiring a copywriter for your next launch. Launch or sales copy requires a specific type of writing expertise, which requires practice –and practice equals experience. So when hiring a copywriter for your launch copy or landing page copy, make sure they have a portfolio filled with plenty of launches to back up their claim.

3. Exceptional research skills

Research is a huge part of launch copy, website copy, sales page – really ALL the copy. Research is key to writing compelling copy that connects and converts. A copywriter must know how to thoroughly research a topic, an industry, an offer, a target audience, a brand voice, and so much more. If they don’t have this skill, don’t hire them!

4. Time management

Time is of the essence when you’re in the throes of a launch. A launch copywriter will understand this and know how to manage their time and project deadlines. They’ll be productive and efficient, so the deliverables are always on time.

5. Results-Oriented

A great launch copywriter cares about the results of their work as much as you do. Hiring a copywriter is an investment, and every investor wants a great ROI. Copywriters have a treasure trove of strategies that help their clients more sales with the copy they write. So look for a copywriter that has your interest at heart and cares about the results they produce for you!  

When It’s a Good Time to Hire a Copywriter

If you’re already in launch mode, you probably needed to hire a copywriter a few months ago. When you hire a copywriter to write a sales page or landing page, a lot of that copy can be reused in your launch emails which need to go out before you actually launch anything.

Ideally, you want to hire a copywriter months in advance. What you don’t want to do is hire a copywriter in the middle of your launch. Actually, most copywriters probably won’t even accept the job because there is so much to do and so little time. So think ahead and hire long before launch season starts!

And if you’re hiring a copywriter, you also need to think about hiring a website designer at the same time –either for your new website launch or your product launch. We wrote a really popular blog post on whether copy or design should come first in a project. We’ll give you a hint: it’s BOTH. Copywriters and designers naturally work together to create a page that converts readers into buyers using both messaging and design. It’s a collaborative effort that produces excellent results. We highly recommend using this tactic for your next launch!

So what have we learned?

Let a copywriter take the writing tasks off your hands so you can focus on what you do best. Because when you leave your copywriting needs in the hands of experts, you’ll have a launch that produces incredible results!

Interested in hiring BDCC for your next launch? We offer several options to specifically meet your needs! From the BDCC Launch Bundle to a VIP Day or another BDCC service, we would love to see how we can help your next launch be a success! Contact us today to get started!