Unpacking 14 email marketing stats that impact your copy

Email marketing is hands down one of the most powerful communication strategies to use in your business because it can generate more leads or sales for your courses, products, masterminds, or 1:1 services. As a business owner, you’ll probably be using emails to educate your audience about your products or services and, ideally, send emails that eventually convert them from subscribers into paying customers. 

Writing emails is an art, and the copy inside them shouldn’t be taken lightly. To prove how valuable email marketing is for your business, I want to unpack 14 email marketing statistics that can directly impact your email copy, so you know where to put your efforts when writing your email campaigns or sequences.

First of all, it bears repeating that email marketing has a high ROI. According to a study by Campaign Monitor, for every $1 spent on email marketing, a brand can expect a return of $44. Quick math will tell you that equals a 4400% ROI. That’s INSANE.

Simply put, email marketing saves you time and makes you more money. Keep reading if you need more convincing (or just like stats).

Breakdown Of General Email Marketing Stats

1. 61% OF CONSUMERS PREFER TO BE CONTACTED BY BRANDS THROUGH EMAIL. (STATISTA)

Over half of consumers don’t want brands to contact them through text, social media, push notifications, or snail mail. This means your efforts on your emails and newsletters matter because your audience prefers that you show up in their inbox. Use these emails to tell them about your business, including new features, product updates, discounts, etc.

1. 99% OF EMAIL USERS CHECK THEIR EMAIL EVERY DAY. (OPTINMONSTER)

People are in their inboxes every single day. And according to an Adobe Email Usage study, an average person spends 5-6 hours a day checking and answering emails (work and personal). That means every day, you have a chance to catch your customer’s attention when they open their inbox. 

Grabbing their attention starts with a catchy subject line. If your subscribers don’t open your email, the copy inside is rendered pointless. According to an Experian study, subject lines had a 60% impact on the improved success of email marketing for businesses. 

1. 58% OF USERS CHECK THEIR EMAIL BEFORE CHECKING OUT SOCIAL MEDIA OR THE NEWS. (OPTINMONSTER)

We’ve all wasted hours scrolling mindlessly through Instagram and Facebook only to come out of the experience confused and unsure about why we even opened that app in the first place. Luckily, over half of us check our email before this happens, meaning you have an excellent opportunity to catch your audience fresh-eyed and ready to consume your words via their inbox. 

Your audience is more likely to scroll past your latest social media post than your email, so don’t waste the opportunity to connect with and convert your subscribers inside the inbox. I can’t stress the importance enough of putting more effort into your email copy! 

Mobile-Friendly Emails Matter

1. MOBILE DEVICES ACCOUNTED FOR AT LEAST 50% OF ALL READ EMAILS. (EMAIL MONDAY)

People are on the go and getting busier by the minute. Whether it’s picking kids up from school or running multiple businesses, we all have mile-long to-do lists. When we’re on the go, you can bet we’re using our phones to check emails. 

Opening emails that require users to scroll left to right or zoom in to read the words isn’t going to cut it. We quite literally don’t have time for that. So, please, make sure your email copy is mobile-friendly and easy to read on the phone. 

Why? Because 42.3% of people will delete an email if it’s not optimized for mobile. (Brafton)

1. 23% OF CONSUMERS WHO OPEN AN EMAIL ON A MOBILE DEVICE WILL OPEN THAT EMAIL AGAIN LATER, MANY TIMES ON DESKTOP. (CAMPAIGN MONITOR)

Not only do you need to make your email mobile-friendly, you need to make sure it’s desktop friendly, too. Most email marketing software can help you do this, but I still come across emails from brands that need a major upgrade. Don’t let your business be one of them! 

1. IF AN EMAIL IS READ ON MOBILE AND THEN READ FOR A SECOND TIME ON DESKTOP, THAT CONSUMER HAS A 65% HIGHER LIKELIHOOD OF CLICKING THROUGH. (CAMPAIGN MONITOR)

Making sure your email looks good on all the devices is just step one. You also need to write email copy that makes your subscribers want to open your email not once but twice (or more). Always pack the value inside your emails. 

I wrote a couple of blog posts on how to write good email copy to help you out. 

• How To Write A Memorable Welcome Email Sequence

• 6 tips for writing captivating emails that convert

• How to increase email open rates

Why Subject Lines Matter

1. 47% OF EMAIL RECIPIENTS WILL OPEN YOUR EMAIL SOLELY ON THE SUBJECT LINE.

Your subject line is the first piece of copy your subscribers read before they ever open your email. So it needs to be catchy and entice them to open your email. I wrote this blog post about how to write a catchy headline. All the points inside are applicable for email subject lines, too. 

The point here is to put just as much effort into your subject lines as you do your email copy –almost half of your subscribers take action based on them!

Add an emoji in your subject lines if you really want to take it up a notch. According to Campaign Monitor, email subject lines with an emoji increased open rates by 56% compared to text-only subject lines.

As you can see, emails are highly effective for growing your business. Not only is email 40x more effective at acquiring customers than Facebook and Twitter combined (McKinsey), but when you send subscribers offers, they are 138% more likely to buy from you when marketed through email compared to other platforms. (Disruptive Advertising) 

If you need help with writing your email copy or implementing an effective marketing strategy, book a call with us today to talk about improving your email campaigns.