Website Copy 4x’ed The Color Concierge’s Conversions in One Week (With Sales Up 40% in 2023)

Michelle Marceny, Founder & Lead Color Designer at The Color Concierge, was launching a new website and needed help with the copy — especially when it came to convincing potential clients that an online color consultation could be just as effective as in-person.

The problem Michelle came to me with:

“I need people to trust that the online service is just as good (if not better) than the in-person service.” 

She wanted copy that felt professional but not overly sales-y, something that would clearly communicate her brand’s value without feeling forced.

“This was my first time working with a real copywriter, and she was so patient with me. She really listened to my voice and absolutely nailed the value of our offering.”

More than anything, she needed copy that made people trust her process and book.

The Fix: Clear, Memorable Messaging That Converts

I stepped in with one goal: to make it easy for potential clients to see the value in Michelle’s services without hesitation.

To do that, I:

• Clarified the messaging so visitors immediately understood why online consulting was just as effective.
• Refined the tone keeping her sharp, analytical style while making it more inviting and approachable.
• Made the copy sticky so potential clients wouldn’t just read it, but remember it.

These changes led to instant impact for her business!

“I know she nailed it because I have new clients that basically tell me Becca’s words from the website. She really knows how to communicate a concept—clearly and in a way that gets remembered.”

What does that really mean:

• Quadrupled conversion rates in the first week.
• Nearly tripled service sales after launching.
• So many new consults that Michelle didn’t even have time to finish digital downloads before launch.

“Our copy is live, and in the first week, we quadrupled our conversion rate. THAT was tangible. Thanks to all Becca’s efforts, our service sales have almost tripled over what we were doing before the website launched!”

Even better? The words weren’t just working behind the scenes — they were sticking with clients.

“I’ve had clients spit out what I know are your words from the copy as they describe online color consulting to me and why they are so excited about it. Becca is a PRO. She will elevate your brand and make your business shine. She doesn’t miss anything. I still go through her copy and keep catching little gems. She is amazing. I was expecting greatness from Becca, and she delivered.”