The Color Concierge
How Strategic Website Copy Quadrupled The Color Concierge’s Conversions in One Week
The Problem: “I Needed People to Trust That an Online Service Could Be Just as Good as In-Person.”
Michelle Marceny, Founder & Lead Color Designer at The Color Concierge, was launching a new website and needed help with the copy—especially when it came to convincing potential clients that an online color consultation could be just as effective as in-person.
She wanted copy that felt professional but not overly sales-y, something that would clearly communicate her brand’s value without feeling forced.
“This was my first time working with a real copywriter, and she was so patient with me. She really listened to my voice and absolutely nailed the value of our offering.”
More than anything, she needed copy that made people trust her process and book.
The Fix: Clear, Memorable Messaging That Converts
I stepped in with one goal: make it easy for potential clients to see the value in Michelle’s services—without hesitation.
To do that, I:
✔️ Clarified the messaging so visitors immediately understood why online consulting was just as effective.
✔️ Refined the tone—keeping her sharp, analytical style while making it more inviting and approachable.
✔️ Made the copy sticky—so potential clients wouldn’t just read it, but remember it.
And the results? Instant impact.
“I know she nailed it because I have new clients that basically tell me Becca’s words from the website. She really knows how to communicate a concept—clearly and in a way that gets remembered.”The Results: More Conversions, More Clients, More Sales
🚀 Quadrupled conversion rates in the first week.
🚀 Nearly tripled service sales after launching.
🚀 So many new consults that Michelle didn’t even have time to finish digital downloads before launch.
“Our copy is live, and in the first week, we quadrupled our conversion rate. THAT was tangible.”
“Thanks to all her efforts, our service sales have almost tripled over what we were doing before the website launched!”
Even better? The words weren’t just working behind the scenes—they were sticking with clients.
“I’ve had clients spit out what I know are your words from the copy as they describe online color consulting to me and why they are so excited about it.”
What Michelle Wants You to Know
“Becca is a PRO. She will elevate your brand and make your business shine. She doesn’t miss anything. I still go through her copy and keep catching little gems. She is amazing.”
“I was expecting greatness from Becca, and she delivered.”
“I chose Becca because I loved the work on her website. It was lovely but not sales-y. I felt that she could really capture the voice of our company and what we believe in. This was my first time working with a real copywriter, and she was so patient with me. She took all the time I needed to work on the project. She really listened to my voice and absolutely nailed the value of our offering.
We were launching a new website, and I needed help with the copy, especially communicating why our online process was just as good as in-person. Becca nailed it. I know she did because I have new clients that basically tell me Becca’s words from the website. She really knows how to communicate a concept, clearly and in a way that gets remembered. Now our copy is live, and in the first week, we quadrupled our conversion rate. THAT was tangible. Thanks to all her efforts, our service sales have almost tripled over what we were doing before the website launched! To the point that I’m not going to have time to complete a few of the digital downloads before we launch because I am so busy with consults!!!
Becca is a PRO. She will elevate your brand and make your business shine. She doesn’t miss anything. I still go through her copy and keep catching little gems. She is amazing. Becca was absolutely able to grasp my tone an style! Not only that, she made it better. My tone is really terse and analytical. Becca communicated that and make it friendly. I was expecting greatness from Becca, and she delivered.
Working with Becca was painless and fun. It was fabulous to watch Becca bring this project to life. Well done, Becca! I’ve had clients spit out what I know are your words from the copy as they describe online color consulting to me and why they are so excited about it. You are amazing.”
— Michelle Marceny, Founder & Lead Color Designer
