Stoop & Gable Homes

Scope of Work: Website Copy

“When researching and interviewing copywriters, I read every single item in their portfolio. Becca’s copy immediately stood out. It is a voice that resonates so deeply – direct, professional, a little bit casual, a little bit sassy. Once we met for a discovery call, all bets were off for the other copywriters. She just got me, my project and helped guide me to answers to questions I didn’t know I needed to ask. Her communication skills are ON POINT. A huge bonus when working remotely. 

I want my business to stand out in a crowd, I want consumers to never leave our website because they’re too busy reading the words and learning about our services. I hope our website will act as an additional team member. Providing future clients and teammates an endless scroll of high-quality content about what we do and who we are. Before Becca’s copy magic, my business website was just one in a million. But now, I know my site will be the site others turn to for inspiration when building out their brand.I know this will impact sales, drive conversion, and help us establish recognition in our community.

Becca’s service is worth every damn penny and then some. It’s also an important exercise in understanding your brand. The intake worksheet forced me to ask and answer questions about my business that I hadn’t asked or answered before.

Once the first draft of the copy was delivered I cried. Like, big salty tears. Finally a website that harnessed all my ideas, in my brand voice, but BETTER. I was nervous about the editing phase, but it was the most fun part of the project! Truly collaborative, quick, and painless. A pleasant surprise.

Overall, I found this entire experience: Empowering. Easy. Worthwhile investment.”

— Alex Fatouhi, Principal Broker + Founder