Turning Rachel’s Bold, Edgy Voice Into a High-End Client Magnet

Rachel isn’t your average wedding photographer. She’s got a strong vision, a love for nostalgia, and a personality that makes her brand unforgettable.

But when it came to actually writing her website copy?

“I have lots of ideas but have a hard time articulating them lol. I knew I needed a pro to put my thoughts/feelings in words.”

She had the raw material—a brand with a vibe, a signature style, and a clear audience. What she needed was copy that refined and elevated her message without losing its edge.

Enter: my Editing Sprint.

Rachel already had kickass site copy in my opinion BUT she wanted to keep the edginess and make it more refined.

She told me she wanted to:
⚡ Keep her bold, unapologetic personality (because playing it safe isn’t her thing)
⚡ Refine her message to attract higher-end clients who truly value her art
⚡ Make her brand feel more nostalgic and modern at the same time

Her old copy was potentially alienating clients who would actually be a great fit. She needed a version of her voice that still felt distinct and cool, but with just enough polish to resonate with the right people.

Rachel’s tone was already strong—we just needed to make sure it was working for her, not against her.

In one Editing Sprint, I took her existing copy and:
✔️ Refined the language to feel a little more elevated (without losing its edge)
✔️ Made it more intentional—so every word worked toward attracting the right people
✔️ Added more nostalgia and storytelling elements—because that’s what her dream clients love

Her reaction?

“My favorite piece of new copy from you is my Mean Girls quote hehe.”

Honestly, same. Because copy should feel fun — not forced (and share the same values).

The Results: A More Elevated Brand (That Still Feels Like Rachel)

Rachel’s brand voice didn’t change — it just got sharper, stronger, and more aligned with the people she actually wants to work with.

“I feel like this new brand isn’t too far off from my old one, but is more refined and elevated, which is exactly what I wanted. I know this will help bring in more high-end/upscale clients who value the same things I do.”

“I feel like my copy before was a little harsh and potentially alienating some people I would have enjoyed working with. I wanted to speak to those that value film, experience, nostalgia, and storytelling, and I think this will help me gain more of those clients.“

“Honestly, I love it! I really wanted to keep my edginess but refine my copy just a tad to be a little more modern and nostalgic. I think we really nailed that!”

Mission accomplished.