Marketing and Digital Advertising Tips for Beginners

Marketing is an essential part of your digital advertising strategy. And if you have no idea what that last sentence even means, let me break it down for you.

Every time you use social media in your business, you are marketing yourself. If you have a website, you are marketing yourself. Every piece of your online presence is a digital advertisement that effectively builds awareness around your brand. So let’s make sure you’re sending your people the right message!

Here are a few marketing and digital advertising tips for beginners so you can start your entrepreneurial journey on the right foot as you grow and scale your online business.

1. Know your audience

Running a business means putting your customer or client first. The decisions you make in your business should be made with your client top of mind. So you want to focus on your client experience from the time they first come across your content to the final deliverable of your product –and every part of the journey in between. 

When you put out content in the online space, make sure it’s speaking directly to them. This means knowing your audience inside and out. You need to be able to communicate how you solve their problems and what the desired outcome is after they work with you. 

2. Use SEO best practices 

Hands down, search engine optimization or SEO should be the top priority for every business. Why? Because SEO helps you show up on search engines. These search engines, like Google, are what generate traffic to your website, ultimately driving sales for your business.

Do you need to be an SEO expert to do this? No, not really. Just use SEO best practices to optimize your online presence. This can be on your social media platforms (in the form of hashtags) and your website (in the form of keywords). 

You need to know what your audience is searching for to provide them with the right information that they are quite literally searching for. Know what your audience wants (see tip #1) and then give it to them.

3. Test things out

Not all digital marketing strategies are fool-proof, and not all of them are long-lasting. That means you can’t just use a strategy from now until the end of time because the digital space is constantly changing, and so are the strategies. They won’t always work every time or for every audience. Not to mention, your audience is constantly evolving (as are you).

Always, always make sure you test your strategy out. Use data to keep track of the success (or failure) of your campaign. Pro tip! Failure is a learning experience. 

For example, if you are running two ads geared toward two different audiences and one is working better than the other, then it makes sense to allocate more effort and budget towards the one that’s performing better, right?

Or if you target a younger generation with your product or service, it might make sense to get on Tik Tok. Knowing where your audience hangs out online can be key to a strong marketing and digital advertising strategy.

Create Good Content

You’ve probably heard the saying, “Quality over quantity.” This has everything to do with your marketing and digital advertising strategy, aka your online content. Content can include graphics or content found on your website, social media, or other digital campaigns like ads, brochures, etc. 

So don’t put crappy content out there. It pays off to have a low output but higher quality content than high output with lower quality content. Don’t underestimate the power of quality when it comes to the content you are putting in front of your audience.

Create content that speaks to your audience. Whether it’s in the form of blog posts or infographics, create quality pieces that your audience will resonate with and appreciate. Focusing on the quality of your content will boost any marketing and digital advertising strategy you have in place. 

If you really want to boost your business’s online presence, you need to have a solid strategy when it comes to your marketing and digital advertising. As long as you incorporate these four tips into your strategy, you should start seeing a positive outcome for your efforts.

Have questions? Feel free to comment below with anything marketing and digital advertising related and we’d be happy to answer!