Lux & Vita

Scope of Work: Website Copy

“I had been thinking about hiring a copywriter for a while, but it really hit me that I needed to do it when I began to shift my business to go from me to we. I knew that I needed copy that really spoke to my ideal audience but also shared that it’s no longer just me over here, but a team. I’d been thinking about working with Becca for a few months because I knew her through my mastermind and knew the caliber of work she did was exactly what I needed. As someone who was actually my ideal client in just about every way, I knew that she’d be able to bring an extra oomph to my copy. Plus, every time she wrote anything, I was basically obsessed with it, so I figured that she was exactly the right person to write my website copy.

Going through the questionnaire was the hardest part, but actually, it was the part I loved the most. It made me really think about my business, who I work with and want to work with, how I can really serve them and help them get the results they’re wanting. I feel like I knew the answers at first glance, but when I went to actually verbalize it, I realized I had to dig deeper — there’s one question on there that really got me to clarify how I position myself and what I do. It was seriously great.

Becca did a Phenomenal job at grasping my style and tone. I didn’t even get through the homepage copy before I started crying. It was so spot-on with how I’d say things, but more importantly, how my clients would say things that I knew she nailed it. There were so many one-liners that I literally had to say “boom. mic drop” because it was on point. It was the most painless process (aside from the questionnaire… in the best way possible), I feel like I hardly did anything, and suddenly, I had this incredible website copy. Of which I had literally near no edits on. For an entire website. Like seriously, what kind of magician is she?! I feel like this new copy will not only increase the number of leads due to an intense clarity of how I help people, but will also increase the number of people who tell me that I took the words right out of their mouth.”

— Liz Strong, Founder of Lux & Vita