Bringing Lavender Rhapsody’s Brand to Life (and Growing Sales in the Process)

Cathy from Lavender Rhapsody came to me with a simple request:

“Can you take a look at our website copy and tell me what needs to change?”

She and her husband had been running a beautiful lavender farm and e-commerce business, but their existing copy felt outdated. They wanted something fresh — words that truly reflected the heart of their farm, connected with customers, and drove more sales.

The Challenge: Outdated Copy That Didn’t Match Their Growth

Lavender Rhapsody was already in the process of rebranding and redesigning their website. The farm itself had grown, their online store had expanded, and they were hosting more events, but their copy hadn’t caught up.

They needed:
🌿 A clear, inviting brand voice that felt as warm and welcoming as their farm
🌿 Copy that made it easy for customers to shop, book events, and engage
🌿 A site that looked AND sounded polished, professional, and ready to scale

The Process: Bringing the Farm to Life Through Words

Cathy reached out, and we got to work. My goal?
Make sure every word on their site reflected the experience of visiting their farm—so customers could feel the lavender fields before they even arrived.

I fine-tuned their copy to:
✨ Make their e-commerce site feel more intuitive and inviting
✨ Create a sense of story and connection around their farm experience
✨ Improve clarity so customers could navigate, book, and shop easily

And just like that, Lavender Rhapsody’s website finally sounded as good as it looked.

The Results: More Sales, More Confidence, and a Brand That Feels Like Them

So, what happened after their copy went live?

🌱 Increased online sales.
🌱 More customer engagement.
🌱 A major confidence boost in their brand.

“The new copy has made us feel more confident in sharing our website with customers and potential customers. I feel like our brand and business look so professional—more so than before. We really feel proud of the new look and what it offers our customers.”

“We have noticed an increase in online sales since the new website has come out, so it has made the difference we were seeking!”

What Cathy Had to Say About Working With Me

“Becca was extremely friendly, approachable, and easy to work with. She was quick to respond to our needs. She had great ideas and incorporated those we had. She ‘got’ me immediately!”

That last part? That’s my favorite. Because when your copy actually feels like you, it doesn’t just help you sell—it makes running your business feel easier.

If Your Copy Feels “Off”… Let’s Fix It.

Cathy could have kept using the same old copy. Instead, she handed it off and got back a website that finally feels like home—and is helping her business grow in the process.

If you’re stuck in the same place, let’s get you copy that connects, converts, and makes you feel damn good about your brand.

Let’s make it happen.