Kingsley Floral Co.

Scope of Work: Website Copy

“I thought I could tackle copy myself during my rebrand and website makeover…. I had previously followed a few different copy writers and were intrigued by the thought of having someone write my copy but was worried how would it sound? How would it work? What was the cost? Etc. But Black Diamond Copy kept popping up in my Instagram, time and time again. You know that saying where you have to be shown something 7 times before buying? Yeah me – I am the consumer and I was sold.

I loved how authentic the posts were, how I felt a connection, really just the stars aligned and I thought to myself – if we’re going to do this rebrand, let’s DO THIS REBRAND and do it right so I’m not piecemealing the copy together and giving it a half assed attempt because I don’t have the time. Oh yeah, AND I loved Becca’s copy – I looked at a few different websites Becca had done, and they kept me reading which was the main selling point. When I find websites (for businesses I’m interested in), I end up wanting to read every.single.word. on their website, and I knew very quickly Becca could make this a reality for my own website.

The selling point was the VIP Day discount. It was a deal and product I couldn’t pass up! I loved EVERYTHING about working with Becca! The ease, the authenticity, the passion. I truly felt like Becca was excited to work with me and help make my dream a reality. And that indeed she did. I also didn’t realize how much of a weight was lifted off my shoulder, realizing my copy was literally being written for me. Obviously, I knew Becca was writing it during my VIP day but to go from having our discovery call to hours later having my full copy in front of me was a sense of ease I hope every business owner can feel. Worth. Every. Penny. 100% Becca was able to grasp my tone and style, and I know my new copy will better articulate my brand, services, and overall Kingsley as a whole. I hope it also helps bring in more leads that convert into clients.

Copy is an investment, but it is one of the best investments you can make in your business. Aside from talking to clients yourself, copy is the main thing that will communicate to them – so you should have that polished, accurate and reflective of your business. I am so glad I made the jump and invested in my business through a VIP day.

OH, also everyone should know how freaking relieving it was to go through the VIP day – legit can’t express enough how much of an ease it was and how great the entire process was. This entire experience was Amazing, inspiring, and refreshing. Obviously, a lot of work is put in prepping for the day and making tweaks, but it is worth every minute and every penny put into it. I can’t wait to have my website go live.”

— Nora King, Owner & Lead Designer