Case Study: From AI-Generated to 100% Karen —How We Made Her Website Sound Like Her

The Problem: “Some of This Copy is Straight-Up From Another Videographer’s Website”

When Karen Rowan started her rebrand, she knew her website needed copy that felt like her.

The problem?

⚡ Some of the wording was straight-up ChatGPT filler.
⚡ A few key sentences? Borrowed from another videographer’s site because they just sounded better.
⚡ There were words she knew she didn’t want to use — she just wasn’t sure what to replace them with.

Karen didn’t need a total rewrite. She needed a fresh, expert edit to make her copy flow better, sound more natural, and feel 100% hers.

That’s exactly what we did in one Editing Sprint.

The Fix: Polish, Personalize, and Make It Effortless

Karen already had a strong foundation—she just needed someone to pull it all together and remove anything that felt off.

So in our Editing Sprint, I:
✔️ Blended in her “word vomit” (her words, not mine) to make everything seamless.
✔️ Removed the AI-generated filler and reworked phrasing to feel more human.
✔️ Refined the flow so everything felt effortless to read.
✔️ Rewrote the borrowed copy so it packed the same punch without being straight-up stolen.

Her reaction?

“It’s so perfect! Thank you!!! You blended in my word vomit in the best way.”

“Making sure everyone knows they’re welcome here was really important to me, and I love how you incorporated that.”

The Results: A Website That Finally Feels Right

This wasn’t just about better wording—it was about making sure her site actually felt like home for both her and her ideal clients.

“The copy on my website has had a huge impact on how clients view my work. So many people have reached out complimenting how well-written everything is and how well it all flows together.”

And beyond just the final copy? The process itself was a relief:

“I’ve been so emotional in this rebrand process, and elated to have both you and Karima make everything sound and feel like me. I’m so grateful you had this package — it was made for me.”

What Karen Wants You to Know

“I LOVE MY COPY! I knew the impact it would have, and I never hesitated to invest in it for a second.”

“Don’t hesitate. Hiring a copywriter is such a worthwhile investment for your company. Clients notice, and it will make a HUGE impact.”

The coolest part of this project? Her friend inquired after seeing her new site for her own Editing Sprint!

That’s how powerful on-the-mark copywriting is for your business.

Stop struggling to find the words on your own, I got you.

Karen could have kept tweaking, overthinking, and second-guessing. Instead, she handed it off and got back polished, personality-packed copy in one Editing Sprint.

Let’s make your copy sound like YOU — only better.