Case Study: How Joca Coffee Co. Got Sales-Driving Copy That Feels Exactly Like Them

The Problem: “We Need Copy That Drives More Sales… And We Need an Expert.”

Joca Coffee Co. knew their brand. They knew their audience. But when it came to writing the words that actually sell?

They needed help.

“In general, I think I just need help from an expert.”

Their goal was simple: copy that connects, feels like them, and — most importantly — drives more sales.

The Fix: Clear, Compelling, Down-to-Earth Messaging

In one VIP Day, I stepped in to make sure their copy:
✅ Represented their brand perfectly in a way that was warm, relaxed, and professional all at once.
✅ Made the message crystal clear so customers immediately knew why they should choose Joca Coffee Co.
✅ Felt effortless and like them. Clean, conversational, and persuasive.

Their reaction?

“We love it! I feel like it represents us completely, and you took it to the next level!”

The Results: Copy That Feels Right

“Our new copy represents us and gets the message across to our customers in a professional, eloquent, and down-to-earth style, which is exactly how we wanted.”

And beyond just the words, the experience itself was seamless:

“Becca was able to grasp our tone and style completely. It was such a great experience, and she is magic with words!! We love how easy and painless it was to work with Becca. She was very thorough and really tried to understand our needs and our business.”