Case Study: How Irongrip Jiu Jitsu’s Website Went from Cluttered to Conversion-Ready in One VIP Day (and Doubled Their Income + Student Base)

The Problem: Too Many Words, Not Enough Connection

The Problem: Too Many Words, Not Enough Connection

The team at Irongrip Jiu Jitsu knows that Brazilian Jiu Jitsu (BJJ) is life-changing.

But their website?

• Stuffed with keywords that made it feel robotic.
• Lacking the heart behind why people actually joined.
• A nightmare to edit, update, or use in marketing.

“The copy is literally killing me. I’m willing to invest to get some awesome copy for the studio’s site and really hone in on marketing.”

They needed clear, compelling messaging that actually spoke to future students — without drowning them in generic fitness jargon.

The Fix: One VIP Day to Completely Transform Their Website Copy

Instead of spending weeks agonizing over the right words, Irongrip’s team booked a VIP Day, and in just one day, they got:

• A full website rewrite with clear, engaging, and focused on real student experiences.
• A custom message that reflected their passion — not just SEO fluff.
• Copy that works everywhere from the website to social media to their gym’s backend software.

“We went from an overstuffed keyword copy-and-paste site to a custom message site that really spoke to our passion and why we love BJJ. We KNOW it changes lives, and your words put that into converting copy.”

And somehow, even though I’ve never trained in BJJ, I was able to capture exactly what they wanted to say.

“It’s amazing how she wrote for a martial art she has never trained in and yet gave us the exact message we were trying to convey to potential clients in the best words possible.”

The Results: More Students, More Growth, More ROI

This wasn’t just about making their website sound better—it was about real, tangible growth.

Since launching their new copy, Irongrip has:
🔥 More than doubled their student base.
🔥 More than doubled their income.
🔥 Seen a direct return on investment from their new website.

“We’ve seen ROI on our investment this year — we more than doubled our student base and income and absolutely credit a great, user-friendly site design and epic, converting copy.”

And as a bonus? The site design process was effortless.

“It was so easy to design the site around this killer copy — run, don’t walk, and HIRE BECCA IMMEDIATELY.”

Let’s get your website copy written in a day. Book a VIP Day now.

Irongrip Jiu Jitsu could have spent months trying to DIY their copy. Instead, they handed it off for one VIP Day and got back words that actually work.