How To Write Damn Good Copy That Converts

How do you write good copy?

We’ve all been on websites before and where we find ourselves completely lost even after clicking through a couple of pages. We exit the website still having no idea what the business does or who they serve.

This is an example of bad copy and absolutely what we want to avoid.

Here are 6 insightful steps to writing damn good copy that converts in your business.

1. Start with a captivating headline

Headlines and titles are often the first thing that people see so they need to be good enough for people to want to click through to your actual site, blog, promotion, freebie, etc. If you’re writing a blog post make sure your titles are straightforward and not “cutesy” because cute titles don’t rank well for SEO. The more straightforward the better but still a little original.

2. Write for your audience

Write what your readers want to read. I have articles on hundreds of topics but now that this website is focused on my business, I’m writing content that will help my audience more than what I “want” to write. People aren’t coming here to read about growth and relationships (even though those are my favorite things to write about) so I don’t write about them here. Or at least I don’t link to them and promote them. I know my new target audience and I’m sure I write helpful content that they want to read.

3. Be clear with who you’re helping

A couple of weeks ago I was on a call with my coach and I didn’t have an “I help…” statement to let people know who I serve. We talked through what I wanted my company to really be about and who I wanted to help. Basically niching down on my audience and what I want to be known for. Now when you land on my homepage you know who I serve and what types of services I offer all laid out in an easily digestible way.

4. Make your copy emotional/show some personality

People buy from people they feel they know, like, and trust. That’s it. If you’re not laying any personal information out there then you’re not connecting with your audience. Features of your services and information will only get you so far without that connection piece. You need to resonate with your audience. Tell them what you’ve done and then tell them how they can have those same results and finally leave their 9-5. Or tell them that they can finally have the confidence to create their own VA business with your coaching knowledge because you’ve been there – lost and confused.

Don’t be afraid to share your story and get a little personal. I believe vulnerability creates closeness.

5. Create a sense of urgency

If you’re launching a course or you only have 1-3 spots left for clients for X amounts of months be sure you’re creating that sense of urgency in your copy. If people think they have forever to take you up on your offer then they’re not going to jump on it. People need to be pushed to do things – that’s why sales work so well and countdowns.

“Only ONE spot left to join my coaching program before 2020!”

“This is the last challenge I’m doing this year, don’t miss it!”

“I’m only giving the first THREE people a FREE coaching call”

Don’t let people sleep on it, instead, we want to make them feel uneasy about waiting because they’ll miss your incredible offer!

6. End with an irresistible call to action (CTA)

This goes hand in hand with creating that sense of urgency but after you tell people why they need something you offer and you’ve established a personal connection with them, you need to let them know what the next steps are.

When you want something in life, you ask for it. It’s that simple. It shouldn’t feel intimidating to you. When you want another drink at a restaurant you ask for it. It’s the same concept.

If you want them to sign up for your freebie, let them know what they get in exchange for giving you their email address and when they should expect it. I have a free monthly content calendar I send out to my list. When I promote it I let everyone know it’s free and when they sign up for it I will send them a new copy at the beginning of every month.

Writing copy doesn’t have to be difficult. Just be sure to write to your target audience with compelling headlines, helpful information with an emotional connection, create a sense of urgency as to why they need your services, and end up letting them know why with your CTA.

Do you have additional copy writing tips? Let me know below!