So you’ve taken the plunge and invested in a copywriter (or you’ve taken a stab at writing your own copy for your website or upcoming launch). Congrats! This is a big step and shouldn’t be taken lightly.
As a copywriting agency, we can verify that taking the time to invest (your money or your time) in great copy will help your brand stand out from the crowd.
But here’s the truth, whether you’ve hired out or written it yourself, you can have the best copy in town, but if you don’t have a great design to back it up, it can fall flat for your audience. Trust us when we say that once upon a time, every business owner (Becca included!) has been right there with you.
If you’re wondering if copy or design should come first, we’ve got a post all about that. Not to give too much away, but in that post, we concluded that copy and design should be crafted together for the best results if you can swing it.
Unfortunately, budgets don’t always work that way. But you still need a website for your audience to land on if you want to sell your products and services (depending on your biz model, of course).
That’s why we want to talk about what to do when you have copy (or have the skills to write the copy) but still need a web design or sales page design to go along with it. Enter: design templates.
But do you need a design template for your copy?
To answer that, let’s look at what design templates are and how they are helpful for business owners on a budget.
Design templates are pre-made, downloadable design layouts that are easy to use and quick to implement so you can have a beautifully unique-to-you website ready to launch in a matter of days.
Instead of investing $$$$ in a custom design, you choose a layout that vibes with you, purchase it, and implement it onto your platform (or hire someone to do it for you –although most templates are made to be intuitive for all levels of entrepreneurs).
If you are thinking of purchasing a design template, we highly recommend that you already have solid branding elements. This makes implementing your template SO much easier if you already have your color palette, fonts, logo, and brand images ready to go.
There are design templates for all the major platforms, but most of the design templates we’ve seen in action are created for WordPress, Kajabi, and Squarespace users.
One of the go-to website builder platforms for designers is Showit, which uses a drag and drop builder that’s easy to use and makes website building accessible for anyone, no coding necessary.
We’re not web designers, but we work with a lot of them and can vouch that a well-thought-out design is fundamental. With more people online and engaging, your business needs an online presence.
Instead of running out a credit line to afford that extra lux professional custom website designer you’ve been eyeing, save yourself the stress and the money by choosing website design templates!
One of the big reasons design templates are an excellent option for business owners on a budget is you’re no longer letting your website (or lack of one) hole you back from landing those dream clients. Here are a few other reasons why template designs should be in your future.
Instead of watching hours of tutorials, most design templates will walk you step-by-step through every piece of your new design from start to finish. No overwhelm or coding involved.
Even if you’ve purchased the same template as Jenny from the block, you can absolutely make your website work for you and your business. By uploading your brand’s fonts, colors, and images, your site will look totally unique, and your dream clients will love it (and so will you!).
Even if you buy a template, you can have a beautiful yet strategic website. High-quality template designs are professionally created with the same attention to detail as custom websites. They usually include SEO, mobile optimization, responsive designs, and more. You can absolutely get your dream site without sacrificing strategy or style.
Launch a website you (and your dream clients) love in a matter of days. Because template designs are easy to use and fully customizable, they can go live in a matter of days. Just set aside a few hours to implement your new design, and your fabulous new website will be ready to launch in no time!
We’ve worked with some incredible designers over the years. Unfortunately, some of them have moved into the coaching space, are booked way out in advance, or have a high price point that might not work for every business owner.
Luckily, they all still want other online business owners to have a beautiful website for a fraction of the cost of custom designs. That’s why we’ve become affiliate partners with these website designers, so more creative entrepreneurs, like you, can have beautiful websites and sales pagers, no matter the budget.
Here are a few of our favorites:
Made for WordPress & Kajabi and strategically created to convert.
Made for Showit, Amanda’s background as a website designer shows in her beautiful yet fun templates for creative business owners.
Made for Kajabi websites, Courtney has various design templates, including websites, sales pages, funnels, and IG templates.
Made for Showit, Fleurir’s classically elegant style is prominent in these templates, making them a perfect option for the business owner looking for a classy, sophisticated website.
Made for various platforms (although Showit is the most common), Tonic Site Shop has tons of beautiful, modern, and clean designs to choose from. You can’t go wrong here since they’ve literally made a business selling incredible website templates.
Have we convinced you to invest in a design template? Good! Click here to shop templates by our designer friends, and let us know what you think of them!