Giving Catarina’s Brand a Voice That Sells (Without Feeling Salesy) + Her First Ever Black Friday Sale Resulted in 110+ Course Sales

Catarina Mello built a thriving business teaching aspiring influencers how to turn their passion into a full-time career. She’d done it all without a website.

But as her brand grew, she knew it was time for something bigger.

She wanted a website that felt like an extension of her personality — exciting, bold, and instantly connecting with the right people. A place where dream clients could land and immediately think: “I need this.”

She didn’t just need words on a page, though. She needed copy that could sell and connection like her Instagram does — without losing the energy, connection, and authenticity she’s built her brand on.

The Challenge: Make It Sell Without Feeling Salesy

Catarina’s audience already loved her. They trusted her. They followed her for her expertise and personality.

But a website isn’t Instagram. There are no daily Stories to fill in the gaps. No captions to add context. The copy had to do all the heavy lifting.

She needed copy that:
✔️ Captured her unique voice so it felt like her, not some overly polished sales pitch
✔️ Spoke directly to her dream clients so they’d instantly feel like they were in the right place
✔️ Made her programs a no-brainer without feeling pushy or generic

The Process: Bringing Her Brand to Life in Words

I approached Catarina’s copy the way she approaches content creation with strategy, personality, and clarity.

Here’s what I focused on:
🔥 Injecting her personality into every section (because boring, corporate-sounding copy was NOT the vibe)
🔥 Making her unique selling points crystal clear so people knew exactly why her programs stood out
🔥 Crafting copy that flows naturally because no one wants to read another robotic sales pageThe result? A site that feels as fun, engaging, and high-converting as her Instagram.

The Results: Copy That Converts (and Feels Like Catarina)

When Catarina saw her new copy, her response said it all:

“I was very surprised by how well Becca was able to incorporate my personality and little things about me into the copy. It made my website fun to read and completely unique to who I am.”

More importantly, she knew this copy would actually turn visitors into paying students.

“My new website copy will help me connect with the RIGHT people who are a perfect fit for my programs and convert them into paying students at a much higher rate.”

And THAT is what great copy does. It doesn’t just sound good — it sells.

If you’re wondering whether working with me is worth it, I’ll let Catarina take this one:

“You won’t regret hiring Becca! TRUST ME! She was able to grasp my style and my tone very quickly. It was almost like she knew me for many years! If you’re looking for copy that isn’t generic and boring, Becca is your girl.”

If Your Copy Doesn’t Match Your Brand, Let’s Fix That.

Catarina was already selling through Instagram and sales pages, but she knew copy could take her business to the next level. Since we origianlly worked together, we’ve worked on multiple other projects including:

• ad campaigns
• email launches
• Black Friday launch
• email list scrub sequences
• freebie sequences
• landing pages + sales copy

Catarina’s first Black Friday sale resulted in 110+ new sign up for her course

If you’re ready for words that sound like you (and actually convert) let’s make it happen.