Case Study: Finding the Right Copywriter (Finally)

If you’ve ever tried hiring a copywriter, you know it’s not always easy to find someone who gets your voice. Someone who can step into your brand, understand your audience, and create copy that doesn’t just sound like you, but actually drives results.

That’s exactly what Sarah Baldwin had struggled with.

After running her three primary programs for years, she had worked with multiple copywriters—none of whom quite nailed it. She knew the power of strong launch copy but needed the right person to take the reins.

The Challenge: A Complex Topic and a Distinct Voice

Sarah’s work is rooted in neuroscience—deep, complex concepts that needed to be presented in a way that felt digestible, relatable, and welcoming to her audience. She already had plenty of launch copy but needed help refining, updating, and elevating it for her upcoming launches.

When she first reached out, she had five launches planned for 2023, starting in January. She was open to either refreshing what she had or starting from scratch — she just needed someone who could step in and truly understand her work.

The Turning Point: A Copywriter Who Got It

“To me, finding a copywriter is perhaps one of the most challenging positions to fill. I have worked with so many over the years, and none of them worked out — until I met Becca.”

Sarah was referred to me by her OBM, Rachael, and from the very first project, everything clicked. She finally had someone who could land her voice effortlessly and write with the clarity, depth, and nuance her work required. 

“She is the first person who was not only a wildly talented writer — she was able to write in my voice immediately upon working together.”

“The work I do is based in neuroscience and incredibly complex, and she was able to understand it fully and present it to our readers in a way that is digestible, relatable, and welcoming.”

The Results: Higher Open Rates, More Clicks + Seamless Launches

Great copy isn’t just about sounding good — it’s about driving action. Sarah saw higher open rates and click-through rates in her launches because of our work together. Their September 2022 launch enrolled 246 and their January 2023 launch that I worked on enrolled 450 students.

“Not only that, but our open rates and click rates went up because of our work with her. Our last launch, NYNS, had higher click rates and open rates because of Becca’s help!”

But beyond the numbers, the experience of working together felt easy and seamless for Sarah — exactly what you want when you’re gearing up for multiple launches a year.

“She is incredibly generous with her edits and time and really gets my work, which is very hard to find. She cares deeply and puts so much of her time and heart into the work.”

Our First Project Turned Into a Long-Term Collaboration

After working on launch copy together, Sarah knew she wanted to continue working together on every project moving forward:

“The entire experience has been so seamless, wonderful, and easy. I want to work with you on every project moving forward! Becca is an amazing person, and in a sea of copywriters, she is incomparable.”

Since our first project, we’ve worked together on nearly a dozen projects, including multiple launches, newsletters, and her website copy (coming soon). 

If you’ve ever struggled to find a copywriter who can actually nail your voice and turn complex ideas into compelling, high-converting messaging, I get it. It’s not just about having words—it’s about having the right words.

And when you do? Your audience reads, clicks, and buys.If you’re ready for copy that finally feels like you (and works like it should), let’s talk.