Quench Collective | Copywriting VIP Day

How The Quench Collective’s Sales Page Turned a Two-Year Vision Into a Successful Launch

The Problem: “We’d Been Working on This Service for Two Years—But I Was Too Close to It.”

Grace Blacksea, CEO + Founder of The Quench Collective, had spent two years developing a new service.

But she wasn’t sure how to clearly communicate why people needed it or how to make it stand out. She knew her people needed it, but there was one tiny (okay, massive) issue: she was too close to it.

“Because I was so ‘close’ to the project, I was worried I wouldn’t be able to clearly convey why people needed to be a part of it and what exactly it was.”

She needed website and sales page copy that would:
✅ Clearly define the offer and why it mattered.
✅ Speak directly to her ideal audience in a way that resonated.
✅ Drive conversions and make the years of work pay off.

The Fix: A Strategic, High-Impact Copy Overhaul

Having worked with Grace before, I already understood her brand and community—so we were able to dive in fast and focus on refining the message.

In this project, I:

• Clarified the messaging so potential members immediately understood the offer.
• Wrote structure of the sales page to guide visitors seamlessly toward conversion.
• Balanced big-picture strategy with micro details to make the copy feel both compelling and easy to digest.

“Becca is straightforward, easygoing, and quite the wordsmith. She’s able to see the big picture all while pulling out the most impactful micro details. LOVE that about her!”

The Results: She hit her initial goal of 30 members!

With new, strategic copy in place, The Quench Collective’s long-awaited offer finally launched—and it was an instant success.

• Hit their initial goal of 30 members.
• Reached 45 members within a month and a half.
• Received paid partnership requests.
• Got compliments on how clear, concise, and impactful the copy was.

“The new copy Becca created for us impacted our business and community in a big way. We were able to ground down and launch a service we’d been working on for over two years. Because Becca cares so much about her work and its impact on your business, she’s involved in every piece of the process. She knows that words = ROI, and it shows.”

Take it From Grace:

“Becca digs into your brain and then goes above and beyond to see the vision and execute that into words. She understands web/graphic design, so the way she writes/structures the copy makes it so easy for our web team to understand and execute.”

If Your Offer Feels Hard to Explain, Let’s Fix That.

Grace had a powerful service. She just needed the right words to make it sell.

If you’re stuck in that same place—where your offer is good but the message isn’t clicking—let’s get your copy working for you.

“Yet again, a 10/10 experience! Becca cares (a lot) about her work and how it impacts your business. She knows that words can = ROI, and because of that she’s involved in every piece of the process. I am so thrilled with how the copy turned out and am grateful to have had her in my corner during this launch!

Becca is straightforward, easy-going, and quite the wordsmith. She’s able to see the big picture all while pulling out the most impactful micro details. LOVE that about her! Because we had worked together prior Becca was able to dig in quicker with the knowledge she already had about the business/community to really grasp my brand voice and style. Becca digs into your brain and then goes above and beyond to see the vision and execute that into words.

The new copy Becca created for us impacted our business and community in a big way. We were able to ground down and launch a service we’d been working on for over two years. Because I was so ‘close’ to the project, I was worried I wouldn’t be able to clearly convey why people needed to be a part of it and what exactly it was. Becca broke everything down piece by piece and as a result, our launch was a smashing success. We were able to meet our initial goal of 30 members and 45 members in a month in a half. We’ve also received paid partnership requests and a number of compliments on how clear, concise and impactful the copy is!

Becca always goes the extra mile. Additionally, she understands web/graphic design so the way she writes/structures the copy makes it so easy for our web team to understand and execute.”

— Grace Blacksea, CEO + Founder of The Quench Collective