Case Study: How We Made Wright Homes’ Billboards Actually Stand Out

The Problem: Home Builders Typically Create Boring Ads

Wright Homes wanted to launch a bold digital billboard campaign, but they didn’t want to look like every other builder in Utah.

“Most home builders do stuff like ‘New Year, New Home,’ list out interest rates, or just announce new communities plainly. I want something eye-catching, head-turning, and memorable.”

They needed:

• Billboard copy that grabs attention, not just another forgettable ad.
• A concept that makes people stop and think
• Messaging that builds brand recognition so when people are ready to buy, Wright Homes is top of mind.

They had a graphic designer ready to roll — they just needed the words.

The Fix: Big Ideas That Break the Mold

I jumped in with one goal: make people pay attention.

Instead of playing it safe, I:

• Brainstormed out-of-the-box ideas that didn’t scream “generic home builder.”
• Created punchy, clever billboard copy designed for fast-moving traffic.
• Developed a mix of conceptual + direct messaging, so some billboards made people think, while others gave them exactly what they needed.

Together, we built a campaign that stood out, sparked curiosity, and made people remember the name Wright Homes.

The Results: A Campaign That Turns Heads (and Drives Sales)

The Wright Homes team walked away with:
🔥 A full slate of billboard concepts, each designed to make an impact.
🔥 Messaging that fits Q1 + Q2 goals, grabbing attention at the most crucial time.
🔥 A fresh approach that set them apart, no boring “New Year, New Home” clichés here.

Now, instead of blending in with the noise, Wright Homes has a marketing campaign that sticks.

What Wright Homes Wants You to Know

“Becca didn’t just give us words — she gave us a whole new way to approach our advertising. The ideas were exactly what we needed to stand out and get noticed.”

If Your Ads Blend In, Let’s Change That.

Wright Homes could have played it safe. Instead, they went bold — and it paid off.