Taking “Launch Copy” Off the Never-Ending To-Do List

Launching something? It’s a lot.

There are a million things to get done, and writing the actual copy — sales page, emails, landing pages — can quickly become the task that gets pushed to the bottom of the list (even though it’s one of the most important pieces).

That’s exactly where Shannon Matson, Founder + CEO of The Social Bungalow, found herself. She had the strategy, the vision, and the offer locked in, but writing all the launch copy herself? Absolutely not.

Shannon reached out because she wanted:

• A process that didn’t require her to oversee every little detail — just hand it off and trust it was getting done right.
• Someone who could take the ideas in her head and turn them into compelling, high-quality messaging.
• Copy that didn’t just sound good, but actually flowed in a way that made readers want to buy.

Here’s how she described the final copy:

“Becca’s ability to take the reader on a natural journey of storytelling into selling, positioning the offer as the gotta-have-it solution, is incomparable. The copy is professionally written, high quality, so easy to read, and before you know it, you’re whipping out your credit card.”

That was the goal – smart, strategic messaging that led people to the right decision.

If you’ve ever tried to write copy while juggling a launch, you know how time-consuming it can be. Shannon didn’t have the bandwidth to sit down and write, edit, and refine every piece of messaging herself.

“Becca is a true professional. She has a thorough onboarding questionnaire to truly understand her client’s vision and digs deep into the content to write well about it. Being able to give Becca the framework and direction, and then focus on the 1,000 other items that needed to be done leading up to the launch was invaluable.”

After the launch, Shannon and I continued working together in a retainer capacity because when you find someone who can take words off your plate and do it well, it just makes sense to keep them around.

Her take on the retainer support?

“Teaming up with Becca has been like finding the secret sauce for our copywriting needs. She has an uncanny knack for getting to the heart of the matter and describing things so compellingly that our audience can’t help but be captivated—and converted!”

“Having her on an ongoing retainer was immensely helpful, allowing us to bring her pop-up assets and ideas for an efficient and skillful turnaround. I can’t recommend her highly enough for anyone needing top-notch copywriting.”

The Takeaway? You Don’t Have to Do It All.

If writing your own launch copy feels overwhelming — or just like something you’d rather not deal with — I can help. Whether it’s a full launch package or ongoing retainer support, I take the words off your plate so you can focus on everything else.