Website copywriter, Becca Mitchell

Website Copywriting for Service-Based Businesses

YOUR BUSINESS IS BEGGING FOR DISTINCT COPY RELATABLE COPY ENGAGING COPY HUMAN COPY

You don’t need to keep struggling with what to say (or prompting AI a hundred times for mediocre results)

I write website copy, sales pages, and email marketing for service-based businesses.

LET’S WORK TOGETHER
LET’S WORK TOGETHER

People buy from people + brands they can relate to and connect with

Your unique messaging is how you do that.

I’ve written websites, sales pages, and emails for over 350 service-based businesses that resonate with their target audience and makes them say: “I’m obsessed with my new copy and my clients are too!!!” just like Anna did.

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Drawing of a mountain landscape featuring a prominent mountain with snow-capped peak, surrounded by smaller mountains, with a clear sky and some clouds.
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If you:

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Keep rewriting your web copy but can’t get it to sound “right”

Have lots of talking points but no clue how to structure them

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Simply hate everything about DIY-ing your website/sales page/emails

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Hand your copy over
(seriously, gimme)

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With my website copywriting packages, I'll take your jumbled thoughts, half-finished drafts, and “I don’t know what to say” stressors and make you say: “Oh my gosh, I'm so amazed by how you turned my brain dump blabbering into THIS!!! I'm so so so happy and excited!”

Thanks, Emily!

LET YOUR WORDS RAVE ABOUT YOU / LET YOUR WORDS RAVE ABOUT YOU / LET YOUR WORDS RAVE ABOUT YOU

LET YOUR WORDS RAVE ABOUT YOU / LET YOUR WORDS RAVE ABOUT YOU / LET YOUR WORDS RAVE ABOUT YOU

Meet the copywriting offer that’s been booked + loved over 300 times since February 2020

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The signature client favorite: VIP Day

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A black plunger with a wooden handle on top of a newspaper or magazine with red and black text and images.
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Example of website content copywriting doc

Aka your first draft in a day & most clients starting point to working together.

Give me one day, and I’ll write the first draft of your website copy (or a sales page!) from scratch.

EXPLORE THE VIP DAY
EXPLORE THE VIP DAY
  • A stylized green quotation mark symbol on a black background.

    "STOP RESEARCHING OTHER COPYWRITERS, YOU'RE WASTING YOUR TIME."

    BROOKLYN C.

  • Light green quotation marks on a black background

    "SHE IS THE QUEEN OF COPY! THE EXPERIENCE & THE RESULT IS TOP NOTCH."

    ARI Z.

  • Large yellow quotation marks on a black background.

    "BECCA IS ONE OF THE BEST INVESTMENTS I MADE IN MY BUSINESS."

    GRACE B.

  • A stylized green quotation mark icon on a black background.

    "BECCA IS AN EXPERT & MAKES MY LIFE SO MUCH EASIER."

    FRAN M.

  • Close-up of a black background with large, lime-green quotation marks.

    "BECCA IS ABLE TO CAPTURE IN WORDS WHAT I AM NOT ABLE TO CONVEY MYSELF."

    ADRIENNE W.

  • Large light green quotation marks on a black background.

    "BECCA HELPED TO PUT MORE ME INTO MY COPY."

    ALLI W.

  • Large green quotation marks on a black background.

    HOLY SHIT… THIS IS INCREDIBLE. TEARS OF JOY OVER HERE. YOU NAILED IT. I WANT TO HIRE ME RIGHT NOW TO TAKE MY OWN PHOTOS.

    WENDY H.

  • Green quotation mark symbol on a black background.

    THE PAGE FLOWS SO SEAMLESSLY AND IT’S AS IF I WROTE IT MYSELF (BUT SO MUCH BETTER!)

    - VALERIE F.

  • Large double quotation mark graphic in lime green on a black background.

    TRUTHFULLY ONE OF THE BEST EXPERIENCES I HAVE HAD WITH A VENDOR.

    - KRISTI W.

hey I’m Becca

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Website copywriter, Becca Mitchell

Real connection doesn't happen by accident, and it definitely doesn't come from a chatbot.

Vague, safe, personality-free copy is the fastest way to blend in + get ignored. AI has flooded the internet with more of exactly that.

The same way your brain learned to skip banner ads without even registering them, audiences are now pattern-matching AI copy and mentally checking out before they even finish the first sentence.

Lacking specificity and personality is the number one area where businesses go wrong. I could tell you, “I write copy that converts” all day (boring), but why say that when we can go deeper…

I WRITE COPY THAT MAKES YOU FEEL LIKE YOU’RE HAVING AN OUT-OF-BODY EXPERIENCE WHEN YOU READ IT, THAT MAKES YOU FEEL LIKE I KNOW YOUR BUSINESS BETTER THAN YOU DO.

(I don’t, but it’s pretty damn cool when clients say that to me… thanks Tasha + Adrienne!)

Point blank, I’m a people-person, I live for connections, I’m nosy inquisitive (without being intrusive), and I want you to have copy you’re proud to show off.

MEET YOUR WEB CONTENT COPYWRITER
MEET YOUR WEB CONTENT COPYWRITER
Thought bubbles: "I Have Already Referred People to Becca!"
home testimonials

I have already referred people to Becca!

“I was looking for someone who could help me elevate my language and descriptions for my products while staying authentic to who I am and my online brand.

I laugh because I told Becca I wanted to sound more professional, and while my website does have a professional tone, after reviewing my social media she came back with a copy that she recommended sounded more like my online presence. She was absolutely right! Staying true to my authentic communication style has worked wonders on my website and funnel.

I am definitely booking more sales calls and I have had multiple people say that they reached out because of my website post go live (I booked 2 speaking gigs from our new speaker page). It's SO GOOD. She was able to take what I had in my brain, polish it, summarize it, and make it clear and attractive to my target clients.

I have already referred people to Becca! If you are interested in having copy that sounds like you (but even better) and resonates with your target client, Becca is a magician who can make it happen.” — Kendall Berg

Becca is the only person I would trust to write the words for my entire website!

I work in an industry where visuals and design is HUGE… but everyone has good visuals and designs. So the words and messaging are what help you stand out. And Becca is a genius at helping you make that happen! I 100% trust any words she writes. I tried to write some copy on my own, but couldn’t figure out how to make my messaging stick or get my thoughts out onto paper. Becca was able to come in, pull out my thoughts, and turn it into magnetic copy for my website. And she did it all in just one day!” — Reed Gallagher

I got 3 new leads in the 3 days after my site went live!

"After years of DIYing my own copy and hiring people in the past, I still felt like my website copy did not reflect the established business I've built or express what I do best to my potential clients. I wanted copy that instantly caught people's attention and enticed them to keep reading.

With the first draft, I was blown away at the vivid descriptions and how you were able to make it sound like me after only having one conversation together. During our call at the beginning of the VIP day, I was nervous that I hadn't articulated my ideas very clearly, and you did a fantastic job of taking our conversation and the questionnaire to create copy that matched my tone.

The new copy has definitely strengthened my brand voice by highlighting what I do differently than everyone else and communicating it differently (rather than recycling the same industry buzzwords that feel stale and overused). I got 3 new leads in the 3 days after my site went live! I could never have come up with this myself, and I couldn't be happier with the results!

If you are someone who dreads writing about yourself, wants copy that sells but still sounds like you, and loves a quick turnaround...HIRE BECCA! It was 100% worth the investment :)” — Johanna Hribal

We knew it was time to hire a professional because we were struggling to clearly capture what it is we do and what truly makes us unique.

“We wanted our messaging to feel elevated, intentional, and aligned with the experience we provide our clients. You nailed our style and tone in a way that felt both authentic and elevated. The new copy brings so much more clarity and confidence to our brand voice, it finally feels like us, but refined. It communicates our value more effectively and highlights what sets us apart in a way we hadn’t been able to articulate before.

You won’t regret hiring Becca. The process is thoughtful, collaborative, and incredibly valuable. You have a true gift for capturing the heart of a brand and turning it into messaging that resonates.” — Carly Wilde

It was too close to the copy I was writing and was overcomplicating it. And AI was making it sound super robotic and odd.

“I chose you because you have 23120380 testimonials of happy customers, whose businesses are thriving (I checked!), and now my copy is exactly how I wanted it to be. It showcases my services, and I feel relieved and really proud of what's on my website. I can't wait to get more people to see it!

Becca is wonderful. She cares deeply about her clients, and she captured exactly what I wanted to convey incredibly quickly. I’ve never worked with a copywriter quite like her. In the past, the copywriters I hired treated my projects like just another task on their list. With you, it’s completely different. Your work reflects not only your skill and effort, but also how much you genuinely care about getting it right for your client.” - Carina Lawson

EXPLORE MY WEB COPYWRITING SERVICES
EXPLORE MY WEB COPYWRITING SERVICES
Becca Mitchell Copywriting Portfolio

Projects that’ve made my clients get chills reading through their copy

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Green rectangular blocks with a dotted pattern falling down against a black background.
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BECCA I’M SO OBSESSED I COULD CRY!!!!!!!! I’m not finished reading through it but I literally got chills when I was reading through it this morning.

JUDGE AWAY
JUDGE AWAY

Quit censoring yourself.

Quit censoring yourself in your website copy

My best advice for you when it comes to your business:

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Or let me say it for you!

UNLESS IT’S HATEFUL, RACIST, HOMOPHOBIC, ANTI-CHOICE, THEN SEE YOURSELF OUT

People don’t connect with rigid, boring, and overly polished — they connect with realness, personality, and fun (especially in the age of AI. Which, btw, I promise my own fingers typed that “dash” 😉).

LET’S WORK TOGETHER
LET’S WORK TOGETHER