5 Tips To Find Your Brand Voice

Have you nailed your brand voice yet? While most new business owners focus on brand photography, design, and branding – it’s easy to forget your brand voice. And when it comes to copywriting, your brand voice is essential to get right.

Forgetting your brand voice can take away from all that hard work you have been putting in to build your brand. And we don’t want that! 

As a copywriter, branding (specifically, brand voice and tone) is essential to writing great copy that connects and converts.

And the truth is, branding without a brand voice doesn’t work (at least not well). That’s why we want to highlight our favorite (and effective) 5 tips to find your brand voice. But before diving into those tips, we want to quickly touch on what a brand voice is and why having one is essential for your business.

What is a brand voice?

According to SproutSocial, a brand voice “is the distinct personality a brand takes on its communications.” It’s the choice of words, the flow, the language, and the personality all woven into one memorable, ‘voice.’ A brand voice takes on the stylist phrases or word choices you want your brand to use consistently. 

Basically, your brand voice is what you say or how you sound to your audience. Alternatively, your brand tone is best described as “how” you say it.

Quite a few BDCC clients have VERY different brand voices –and these are just two examples:

1. Caitlyn is a wedding and boudoir photographer with a heavy emphasis on empowerment, passion, and vulnerability. Her website is steamy and her words highlight that intimate emotion her clients feel when they (literally) bare all. 

1. LaTasha is a Mindset & Sensuality Coach who brings a sassy, gives-it-to-you-straight element to her brand. Her website is all about liberation, alignment and empowerment, but she conveys it in a intentional and self-exploratory way.

Why having a brand voice is important

A brand voice creates consistency across all of your messaging and communication channels. Having a brand voice allows your team to write branding collateral in a cohesive and consistent voice. When you’ve established a solid brand voice, your readers will never be able to tell who wrote what when you hit that “publish” button on your content. 

Imagine being able to hand over tasks to your content writer or social media team member and never having to worry that their copy won’t sound like you. This happens when you have a strong brand voice.

Just like BDCC isn’t the only copywriting agency on the block, we’ll guess you’re not the only business owner in your industry. While BDCC offers similar services and results to a wide variety of copywriting agencies – do you know what sets us apart? Our brand voice. 

A strong brand voice helps you stand out from the crowd. Your personality, the way you tell stories, and your content all work together to develop your brand voice. 

How to hone in on your brand voice

If you need some help establishing your brand voice (and aren’t ready to invest in a branding strategist or copywriter), here are a few things you can do to hone in on your brand voice starting today!

1.) Note how you talk to your clients

Thinking about how you talk to your clients is an easy place to start. What tone do you use with your clients? What questions do they ask? Then, how do you answer those questions?

Certain situations call for certain types of responses, and you want your brand voice to reflect this. How you talk to a potential client who is on the fence with buying your high-ticket mastermind and how you announce your newest offer suit will use different tones and styles. While they won’t be drastically different, they will be different enough to take note. 

For example, casual responses to followers on social media will differ from more formal media announcements on LinkedIn.

2.) Understand who you are talking to and why

It’s important to identify your audience and the personas you want to target with your messaging, so you can use copy that resonates with them. 

Really dig deep to understand who you are talking to. Are you talking to a Gen Xer or a Baby Boomer? There’s a BIG difference in your copy depending on that answer. Make sure you have researched enough to develop a voice strategy (or hire the BDCC team to help).

And remember, you want to talk to ONE person within your messaging to make it impactful, cohesive, and memorable.

3.) Do a brand voice audit

Collect top-performing posts, emails, and other engaging content you have created. What do your top-performing posts have in common copy-wise? What is the recurring theme? What words or phrases do you use most often?

Once you’ve completed these three steps, we recommend that you keep all of this messaging and communication information in a single document or PDF so that you and your team can go back and reference it both now and in the future! 

Don’t forget that your business will evolve, and with evolution comes brand changes, especially your brand voice. Set an annual or bi-annual meeting to review and refine your brand voice and messaging.

Need help with your brand voice or don’t know where to start? We can help you nail your brand voice and create a cohesive and converting branded copy that your customers will love! Contact us today to get started, or check out the different ways you can work with us!